PARIS, FRANCE — Dacia Aftersales is reinventing itself with a new identity that showcases the wide range of services its workshops can offer.
Nowadays, many people dread having their car serviced or even having to replace a faulty part.
And once the manufacturer’s warranty has expired, most motorists turn to fast-fitters in the hope of keeping costs down. Dacia owners are no exception.
How can Dacia’s after-sales service become a major asset for the brand and its customers?
Publicis Conseil came up with a film accompanied by a 360-degree campaign to demonstrate that Dacia Service helps cars last longer. The more people come to Dacia, the less they come back, proof of the quality of the service.
The film, directed by the talented Dario Fau, follows the journey of a man who, while driving his car, sees a Dacia Service billboard with the mysterious phrase “The more we see you, the less you see us.”
This enigmatic message will question him throughout his daily life: when he wakes up, at work, at the cinema… He will try to decipher the meaning of these words without succeeding.
The plot thickens, and his thoughts swirl until the final moment, when his Dacia garage, gives him the key: “That’s it, we won’t be seeing each other for a while.” Everything finally becomes clearer, and our hero is doubly relieved: he understands the message and has found the best way to make his Dacia last.
The campaign is accompanied by diverse visuals showing the full range of Dacia’s after-sales offer: service, products, servicing, maintenance, etc.
As well as a series of digital, VOL, CRM and radio assets.
The campaign has been launched across Europe since November 2024.
Credits:
DACIA
Chief Branding Officers : Arnaud Belloni, Claudine Borel VP Brand Communication : Carine Gailliez
Director of Creative Content : Giovanni Costa Communication Manager : Djallal Benyounes
Publicis Conseil
CEO/CCO : Marco Venturelli
Executive Creative Directors : Romulus Petcan & Gabriel Gherca
Copywriter: Marine Cherel
Art Director: Léa De Angeli
Account Managers: Hugues Reboul, Anne Dauvé, Florent Das Merces, Adrien Roux, Victoria Sicard. Strategic Planning: Philippe Martin-Davies, Marion Le Forsonney.
TV Producer: Benjamin Auberdiac, Benoit Fernandes
Icono Producer : Caroline Peyramaure
Digital team : Frederic Moussairoux, Emilie Assimakopoulos
Production films
Réalisateur : Dario Fau
DOP : Menno Mans
Production : Big Productions Productrice : Raphael Carassic
Line producer : Nicolas Avram
Prod exe : Nevada
Post production : Prodigious Post-producteur : Benjamin Cathala Monteur : Cyril Besnard
Étalonneur : Laurens Orij Production son : Start Rec Producteur son : Mathieu François
Production Icono Production company: Recom
