Aussie agencies once again led Asia-Pacific (APAC) agencies with 42 Statues at the Clio Awards 2017. Overall, the APAC region produced 24 Golds, 38 Silvers, and 39 Bronze Statues.
BBDO Clemenger Melbourne added more awards under its belt with ‘Meet Graham’ for the Transport Accident Commission. The campaign notched five Golds under Events/Experiential, Innovation, Integrated, Out of Home, and Public Relations. The agency also grabbed four Silver Statues for the campaign.
Meanwhile, BBDO Colenso contributed two Golds for ‘The Child Replacement Programme’ for Pedigree under Print and Integrated, two Silvers, and two Bronzes to the Aussie cause. Another agency that made waves during this year’s awards is CHE Proximity with seven Bronze Statues, one Silver, and one Gold under Innovation for ‘The Hearing Test in Disguise’ for Cochlear.
Cannes Lions-winner McCann Worldgroup India scored three Golds under Direct, Innovation, and Product Design as well as one Silver for ‘The Immunity Charm’ for the Ministry of Public Health, Afghanistan. The agency also grabbed three Silver Statues for ’World for All’.
CJ WORX from Thailand added more top awards for ‘The Unusual Football Field’ with two Gold Statues under Brand Design and Out of Home. The campaign also garnered one Silver Statue.
Hakuhodo Inc., Dentsu Inc., and TBWA\Hakuhodo contributed one Gold each to the Japanese award count. Hakuhodo Inc.’s ‘Gravity Cat’, Dentsu Inc.’s ‘The Study of Human Being, and TBWA\Hakuhodo’s COGY Wheelchair won Golds for Film Technique (Direction), Brand Design, and Product Design respectively.
The Philippines finished with a total of one Gold, five Silvers, and two Bronze Statues courtesy of TBWA\Santiago Mangada Puno, McCann Worldgroup Philippines, DDB Tribal Worldwide Philippines, and Publicis JimenezBasic.
Philippine agencies also showed their mastery over Audio and Audio Technique by being the only Asian agencies winning Statues under the said categories.
Grand Clio Award winners will be announced live during the ceremony, which brings together leading creatives, marketers, agency heads and high-level executives across advertising, media, music, fashion and beauty to celebrate the year’s most creative work.
See all Clio Awards winners on their website.
The Clio Awards 2017 ceremony will be held on September 27 at The Tent, Lincoln Center, New York City.
Clio Awards 2017 – APAC by adobo magazine on Scribd
