TAGUIG CITY – Fresh off its historic Cannes Gold Lions win, McCann Worldgroup Philippines continues its winning run with a whopping six metals at the globally prestigious Clio Awards in New York City. It was the most number of Clio statues won by a Philippine agency this year.
McCann won two Silver Clios for its “Lives” campaign for popular bookstore chain Fully Booked, in the Radio and Audio Technique – Copywriting categories.
The radio category proved very tough and competitive. No Gold Clios were awarded in the Radio category this year, and only four radio entries from all over the world were given Silver, including the two awarded to McCann.
The agency also won four Bronze Clios—three for its “Dim Dads” campaign for Nestlé Philippines’s Maggi Magic Sarap, and another one for “Lives – Nicky” for Fully Booked. Three of the four Bronzes were for copywriting.
According to McCann Executive Creative Director Joe Dy, “We’re honored by this recognition, and grateful for the collaborative spirit under which these campaigns were developed with our clients.”
To listen to the ads, visit these pages in the Clios website:
- Silver: https://clios.com/awards/winners?year=2017&trophy=silver
- Bronze: https://clios.com/awards/winners?year=2017&trophy=bronze
Next to the Cannes Lions Awards, the Clio Awards is the most recognized global award show in the advertising industry. Founded in 1959, the Clio Awards “annually and throughout the year recognize the work, the agencies, and the talent that push boundaries and establish new precedent.” It is recognized as one of the world’s most prestigious awards for the creative business, involving industries such as advertising, entertainment, music, sports, fashion and beauty, and health. For more information on the annual awards program, visit www.clios.com.
