LONDON, UK – EE, the UK’s number one network, is redefining the great outdoors with its latest campaign, launched in partnership with Saatchi & Saatchi. The campaign celebrates the arrival of the Samsung Galaxy S25 Ultra, showcasing how next-gen connectivity and innovative features transform any adventure into an unforgettable experience.
At the heart of the campaign is “Weekender”, a high-energy 60-second film that follows a group of friends as they leave the city behind and head for a weekend escape in the Peak District. Through every winding road, breathtaking vista, and spontaneous detour, the Samsung Galaxy S25 Ultra proves to be the ultimate travel companion with its ultra-wide camera while being seamlessly connected on EE’s network.
Set to Rebel MC’s Street Tuff driving the energy, the film continues EE’s tradition of celebrating British music while underscoring its commitment to delivering best-in-class mobile experiences.
Rolling out across BVOD, DRTV/Peak, Social, Digital Audio, YouTube, and PMAX, the campaign ensures maximum reach, with placements on Sky, All4, ITV, and Amazon Prime Video.
The Weekender campaign reinforces EE’s commitment to delivering leading connectivity and cutting-edge technology, ensuring consumers always get the best out of their mobile experience – wherever life takes them.
CREDITS
Campaign Title: EE Samsung Galaxy S25 Launch
CLIENT: EE
Advertising Agency: Saatchi & Saatchi
Publicis Groupe UK CCO: Ben Mooge
Executive Creative Director: Will John
Creative Director: Chris Townsend
Creative Team: Hector Dudding, Oliver Quinn
Head of Design: James Crickmore
Senior Desigenr: Simon Hadassi
Planning Partner: Olivia Stubbings
Planning Director: Will Moore
Planner: Jonny Turnbull
Managing Director: Jonathan Tapper
Business Lead: Eilidh McGregor
Account Director: Charlotte Johnston
Account Manager: Nadege Jourdan
Executive Producer: Rose Reynolds
Senior Integrated Producer: Brett MacDonald
MEDIA BUYING AGENCY: Essence Mediacomm
PRODUCTION COMPANY: Iconoclast
Director: Glenn Kitson
Photographer: Jay Johnson
Executive Producer: Kaiya Taffel
Executive Producer: Guy Rolfe
Head of Production: Beatrice Warren
Producer: Jen Gelin
Gaffer: Billy Tracey
1st AD: Billie Hallows
B camera Op: Paul Mortlock
Production Managers: Antonia Vickers & Anna Jones
Production Designer: Maxine Carter
Stylist: Cal Mac
HMUA: Louise Meadows
DOP: Anna Smoroňová
Edit house: Marsheen
Executive Producer: Harriet Cawley
Editor: Ben Crook
Post production: Stray – @stray.ldn
CD & VFX Sup: @nortynorton – Carl Norton
EP: @mishastanfordharris – Misha Stanford-Harris
VFX Producer: @elliegeorgi0u_ – Ellie Georgiou
Compositor & Online: @hugosaunders1 – Hugo Saunders
AFX: @shaunleongwilliams – Shaun Leong Williams –
Print Animation: @ana.projects – Ana Projects
Colour: Harbour:
Colourist: Alex Gregory @alexgregorycolour
Head Of Colour Production: Charlie Morris @charlesedmorris
Colour Producer: Sarah Banks @sarahlbanksx
Sound House: Factory Studios
Sound Design & Mix: Michael Haines
Creative Director – Audio: Anthony Moore
Audio Producer: Emily Thomas
Music Supervision: Wake the Town
Dom Bastyra: Music Supervisor
Maiken Silverup: Music Supervisor
