Campaign Spotlight: Bulldog shows they understand how men think with new brand campaign from adam&eveDDB

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LONDON – Bulldog Skincare for Men has launched a new campaign character, the Telepathic Bulldog in a TV ad titled ‘Bank Robbery’, created by adam&eveDDB.

The brand’s new ambassador, the truth-saying Telepathic Bulldog truly understands men, helping them out in moments of dire need and offering a little skincare advice along the way.

Directed by Gary Freedman of Independent Films, ‘Bank Robbery’ sees the Telepathic Bulldog interrupt the male protagonist, Andy, as he prepares to rob a bank on a busy street, in broad daylight, in an old camper van. Clearly unsuited to the task, Andy has turned to desperate measures to finance the cost of a fast approaching wedding season (with one of them in Fiji!).

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Nick Parker, Head of Marketing at Bulldog Skincare For Men, says; “At Bulldog we sometimes hear men’s skincare described as a low interest category. We don’t believe there’s such a thing as a low interest category, only low interest brands. The Telepathic Bulldog is a funny, provocative and distinctive way of raising Bulldog’s voice in the category and making our category more interesting to men in the UK.”

‘Bank Robbery’ launched on TV and online on the 29^th September 2017. Media planned and bought by the7stars.

Credits

Client: Bulldog Skincare

Brand: Bulldog

Project name: Bank Robbery

Client: (name and job title of client) Nick Parker, Head of Marketing

Group Chief Creative Officer: Ben Priest

Chief Creative Officer: Richard Brim

Creative Director/s: Mark Lewis and Matt Fitch

Copywriter: John-Trainor Tobin & Clarissa Dale

Art director: John-Trainor Tobin & Clarissa Dale

Agency producer: Jimena Seoane