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LIA 2017: Social Influencers shortlist out

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The London International Awards (LIA) has announced its Social Influencers shortlist composed of 11 entries, with a sole entry from Asia courtesy of TBWA\Singapore making it to the list. 

TBWA\Singapore notched the only shortlist entry under the Beauty & Lifestyle sub-category with its “Snapchat Hack” campaign for Maybelline Dream Velvet Foundation. 

Below is the full shortlist for the Social Influencers category turned out by the jury presided over by Amber Finlay, Senior Director, Global Brand Communications, Converse and composed of Johan Jäger, Executive Creative Director, Jung von Matt Sweden; Adam Jenkins, Executive Producer, Framestor Labs, Framestore; Rafael Jimenez, Founder/CEO Seenapse; Valerie Madon, Chief Creative Officer for Southeast Asia, Havas; Emad Tahtouh, Director of Applied Technology, FINCH; and Faris Yakob, Co-Founder/Partner, Genius Steals.

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Beauty & Lifestyle

Snapchat Hack
Maybelline Dream Velvet Foundation
TBWA\Singapore

Comedy

Spanish Lessons
ALMA DDB, Miami

Kevin Hart Press Conference
Nike
R/GA London, Portland, and New York

Creative

13 Reasons Why – Switch Off the Hate
Netflix
Granny GmbH, Berlin

Gaming & Technology

Netflix Narcos Manhunt
Netflix
Kolle Rebbe GmbH, Hamburg

PSA

#VoteIRL
YouTube
Big Spaceship

Brutal Cut
FGM Awareness
Weber Shandwick

Self-Promotion

The Biggest Sports Endorsement Deal of All Time
Archer+Wolf
FCB Chicago

Social Media Page

#NuggsforCarter
Wendy’s
VML, Kansas City

Social Media Post

Training for 2032
Huggies
Ogilvy & Mather, Chicago

Vlog

Flawlessness
Enti.ma
J. Walter Thompson, Casablanca

Announcement of winners will be on November 1, 2017. 

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