Publicis JimenezBasic (PJB) scored back-to-back Digital Agency of the Year wins at the 2017 Internet and Mobile Marketing Association of the Philippines (IMMAP) Boomerang Awards. The agency also won the coveted top award last year.
Publicis JimenezBasic is Digital Agency of the Year
PJB’s “Rogue One” campaign for Globe – Corporate launched last December 2016 to promote the telco company’s partnership with the movie, “Star Wars: Rogue One” won Best of Show and the Best in Effectiveness Awards as well as a Gold, three Silvers, and one Bronze.
Driven by the success of the said campaign, Globe – Corporate was named this year’s Advertiser of the Year.
Globe Telecom is Advertiser of the Year
The campaign had as its centrepiece a tear-jerking online video which featured girl going through the usual life of a student wearing a Stormtrooper mask. The girl’s story then took an unusual turn when she arrived in school one day to find her classmates wearing Stormtrooper masks. She then took off her mask to reveal a respirator hiding underneath to show that she was undergoing treatment for a sickness. The spot ends with Globe’s latest tagline, “Create. Courage. Create. Wonderful.”
The campaign also asked people to donate for the benefit of the Philippine General Hospital’s children cancer patients. The effort raised almost a million pesos in donations.
“Rogue One” has already been awarded a Grand Prix at the Asia-Pacific Tambuli Awards 2017, a Grand Kidlat, a Bronze Statue at this year’s Clio Awards and a Silver Lotus at ADFEST among others.
Meanwhile, the Best in Creative Excellence Award presented by adobo magazine was given to J. Walter Thompson Philippines for the “Stand Up” campaign for client Manulife.
J. Walter Thompson Philippines gets Best in Creative Excellence Award
BBDO Guerrero received the first Good Boomerang for “Fakeblok”, a campaign for the National Union of Journalists of the Philippines.
BBDO Guerrero receives first Good Boomerang Award
Overall, there were five Gold, 10 Silver, and 15 Bronze Boomerangs awarded out of a shortlist of 48 entries.
This year’s Boomerang Awards or as the industry fondly calls it, “Booms”, received the most number of submissions to date with a count of 263.
Below is the full list of Gold, Silver, and Bronze Boomerang winners:
GOLD
- Dentsu Jayme Syfu – “Smart Accepted” for Smart Corp. (Campaign Category)
- Publicis JimenezBasic – “Rogue One” for Globe – Corporate (Campaign Category)
- J. Walter Thompson – “Stand Up” for Manulife (Digital Craft Category)
- Ace Saatchi & Saatchi – “TNT THE Crowdsourced Nickname” for TNT (Effectiveness Category)
- BBDO Guerrero – “Fakeblok” for the National Union of Journalists of the Philippines (Effectiveness Category)
SILVER
- J. Walter Thompson – “Stand Up” for Manulife (Campaign Category)
- Ogilvy & Mather Philippines – “The First Filipino Colonel” for KFC (Campaign Category)
- Publicis JimenezBasic – “Rogue One” for Globe – Corporate (Campaign, Digital Craft, Effectiveness Categories)
- BBDO Guerrero – “Fakeblok” for the National Union of Journalists of the Philippines (Campaign Category)
- Ogilvy & Mather Philippines – “MILO Champ Moves” for MILO (Effectiveness Category)
- Ogilvy & Mather Philippines – “The Amphibious Delivery” for KFC (Effectiveness Category)
- Ogilvy & Mather Philippines – “Real Beauty is Universal” for Dove (Effectiveness Category)
- MullenLowe Philippines – “Girl Effect Mobile” for Girl Effect Philippines (Program/Service Category)
BRONZE
- Ogilvy & Mather Philippines – “MILO Champ Moves” for MILO (Campaign Category)
- Dentsu Jayme Syfu – “The Good Experiment” for Breeze (Campaign Category)
- Dentsu Jayme Syfu – “#UberSTORIES” for Uber (Campaign, Effectiveness Categories)
- J. Walter Thompson – “BFF” for Manulife (Digital Craft Category)
- Voyager Innovations Inc. – VYGR Digital Agency – “Kaltaxculator: An Online Tax Calculator” for the Department of Finance (Effectiveness Category)
- Leo Burnett Manila – “LOVEKITAMA” for McDonald’s Philippines (Effectiveness Category)
- Mindshare Philippines – Pond’s Men Contextual Office Targeting for Pond’s Men (Effectiveness Category)
- MullenLowe Philippines – “Find the Burger” for Wendy’s Philippines (Effectiveness Category)
- Publicis JimenezBasic – “Rogue One” for Globe – Corporate (Effectiveness Category)
- J. Walter Thompson – “Stand Up” for Manulife (Effectiveness Category)
- Evident Strategic Research and Consulting Inc. – “Dear Teacher” for Step Up Philippines (Effectiveness Category)
- NuWorks Interactive Labs – “Sunsilk Cheerkada” for Sunsilk (Effectiveness Category)
- Ogilvy & Mather Philippines – “MILO Champ Moves” for MILO (Effectiveness Category)
- TBWA\Digital Arts Network – “PlayPH” for Alaska (Program/Service Category)
The IMMAP also awarded the winning team of its Cyber Competition, Samantha Teaño and Lea Fatima Valenzuela of Ace Saatchi & Saatchi. By winning the competition, the duo gained the right to represent the Philippines in next year’s Cyber Young Lions competition held during the Cannes International Festival of Creativity. Teaño and Valenzuela’s campaign, “Unfriend” will also be implemented by the IMMAP for its advocacy in Cyber Safety.
Samantha Teaño and Lea Fatima Valenzuela wins Cyber Competition
