At the 2017 PMAA Dragons of Asia, Geometry Global was named Network of the Year while collecting 4 Golds, 3 Silver and 3 Bronze. The agency also won Best Campaigns by Country for Hong Kong, Indonesia, Japan, Korea, Malaysia and New Zealand. PMAA Dragons of Asia is the platform for the recognition of the best of the best in “results-driven” marketing communications across Asia Pacific and the award ceremony was held in Kuala Lumpur, Malaysia, last night.
This is the second year the Network of the Year Award has been included in the Dragons program and the second consecutive year that Geometry Global has been crowned the Network of the Year.
Of the Gold winning campaigns, Geometry Global New Zealand’s Steinlager Tokyo Dry campaign generated particularly positive responses from the panel as being an example of how marketing communications execution can work across tradition and technology.
On the other hand, On the other hand, Geometry Global Malaysia’s Mamee Monster Biskidz won double Category Gold in the Dragons of Malaysia for Best Integrated Marketing Campaign and Best Product Launch or Re-launch Campaign and a Blue Dragon for Best Campaign in the Dragons of Asia. Among all Malaysian agencies participated in the event, Geometry Global Malaysia scored the highest marketing communications industry ranking.
On the creativity front, Geometry Global across Asia Pacific is led by regional ECD Daniel Comar who said “I am thrilled to see not just one or two offices succeed but many different markets, cultures and type of work. It shows the depth and breadth of our network in Asia.”
According to Mike Da Silva, Director of the PMAA Dragons of Asia, the 2017 Dragons of Asia attracted a higher and wider range of entries, across all marketing disciplines and networks, than ever before. This year too, saw a very high number of close scoring campaigns, and many more, with focus on measurable results.
The details of the awards that Geometry Global won are as below.
Red Dragon for Network of the Year
Blue Dragons for Best Campaigns, by Country:
- Geometry Global Hong Kong; Flora for Fauna
- Geometry Global Indonesia; The ABC Chili Challenge
- Geometry Global Japan; Jaguar MusicDrome
- Geometry Global Korea; The World’s Largest #Homeparty
- Geometry Global Malaysia; Mamee Monster Biskidz
- Geometry Global New Zealand; Steinlager Tokyo Dry
Dragons for the Best Campaigns by Category:
- Gold
- Geometry Global Malaysia; Best Integrated Marketing Campaign (Mamee Monster Biskidz)
- Geometry Global New Zealand; Best Mobile Marketing Campaign (Steinlager Tokyo Dry)
- Geometry Global Malaysia; Best Product Launch or Re-launch Campaign (Play.Dove Repeat)
- Geometry Global Australia with Ogilvy Sydney; Best Small Budget Campaign (Aqium – Stop the germ swap)
- Silver
- Geometry Global New Zealand; Best Digital Campaign (Steinlager Tokyo Dry)
- Geometry Global Hong Kong; Best Innovative Idea or Concept (Flora for Fauna)
- Geometry Global Hong Kong; Best Brand Building and/or Awareness Campaign (Stay True To Your Blend)
- Bronze
- Geometry Global Japan; Best Event or Experiential Marketing Campaign (Jaguar MusicDrome)
- Geometry Global Hong Kong; Best Event or Experiential Marketing Campaign (Time To Wash)
- Geometry Global New Zealand; Best Product Launch or Re-launch Campaign (Steinlager Tokyo Dry)
Malaysia Dragons for the Best Campaigns by Category
- Gold
- Best Integrated Marketing Campaign (Mamee Monster Biskidz)
- Best Product Launch or Re-launch Campaign (Mamee Monster Biskidz)
- Best Brand Trial or Sales Generation Campaign (CIMB Enrich Platinum MasterCard Campaign)
- Best Cause, Charity Marketing or Public Sector (Panadol Allied Against Dengue)
- Silver
- Best Digital Campaign (CIMB Enrich Platinum MasterCard Campaign)
- Best Product Launch or Re-launch Campaign (Play.Dove Repeat)
- Best Brand Trial or Sales Generation Campaign (Play.Dove Repeat)
