MANILA – Synergy Market Research + Strategic Consultancy successfully concluded its second run of a unique seminar-workshop from its Learning Series entitled, “HuGOT It Right: Consumer Insighting for Innovative Brand Storytelling.” held last August 30-31, 2017, at The Metropolitan Club, Makati City.
Continuous consumer relevance is part of the DNA of valuable brands. Speakers who are communications, branding, storytelling, media and business experts illustrated that an effective and engaging brand story is one that is anchored from consumer’s reality and feedback, factoring in the fundamentals of storytelling. This two-day seminar-workshop allowed participants to practice different brand-building and storytelling methods using the case studies from the event’s co-presenter, Meralco. The outputs from the real consumer cases/situations – which the delegates themselves made – provided a fresh take for ad campaigns using the storytelling methods and tools accorded them and within the context of the Design Thinking approach.
Delegates such as Barry Barrientos, a brand manager from Unilab, said, “We are enamored with new technologies and new tools and we tend to forget who it is for… understanding people (consumers) well, will allow us to create powerful brand stories that will connect the brand with people… need to harness on emotions.” He added by saying that, “Am really happy that there are organizations like Synergy that talk about storytelling…We need to bring people (consumers) back in communication. And what better way to do that than to harness the power of storytelling which is a natural way for people to connect with one another. It’s a tool, strategy that brands can use to connect well with people and keep that relationship.”
This event was made possible through the partnership with IMMAP, adobo magazine, BusinessWorld, The Philippine Star, and Team Executive Decisions; Lighthouse Events for marketing. For inquiries about this event, design thinking and storytelling, and regarding Synergy’s future events and available seminars, call 8185890/99 or send an inquiry thru seminars@synergy.ph.
