MANILA – Grupo Agatep bagged a total of eight Anvil trophies at the recently concluded 53rd Anvil Awards organized by the Public Relations Society of the Philippines (PRSP) at Shangri-La at the Fort, March 23.
With this year’s recognition, Grupo Agatep, the integrated marketing agency under the leadership of PR guru Charlie A. Agatep, now has a total of 145 Anvil trophies collected over the years. For this year, the PR agency added one Gold and seven Silver Anvil Awards to its collection.
For its Gold Anvil Award, Grupo Agatep’s clients Grab Philippines and Turner Broadcasting won for their CNxGrabShare campaign under the PR Tools category. The campaign highlighted the partnership between Grab and Cartoon Network in making travel within Metro Manila more fun, entertaining and hassle-free. To achieve the campaign objective, Turner and Grab painted the exterior of Grab cars with popular Cartoon Network characters from Powerpuff Girls, Adventure Time and We Bare Bears. They also put Cartoon Network character plushies inside selected cars so users could take selfies or videos during their commute. As an added treat, Grab and Turner provided tablets with games and Cartoon Network content for the enjoyment of the riding public.
Meanwhile, Grupo Agatep and its client-partners won Silver Anvils for the following:
PR Tools
- UnionBank’s EON Media Launch
- Turner Broadcasting’s New Generation Report
- Asian Hospital and Medical Center’s Annual Report
- PHINMA’s Omnibus AVP
PR Programs
- Grab’s Misiskolar
- Asian Hospital and Medical Center’s My Asian Story
- Midlife Crisis Band’s Scholarship Fund
The awards that Grupo Agatep took home this year form part of a tradition of excellence in communication that has been recognized by the distinguished jury of the Anvil Awards. In past years, campaigns conceptualized and executed by the agency bagged major awards including three Platinum Anvils for PR Tools, three Grand Anvils for PR Programs, and other special awards.
Starting as a small, independent agency back in 1989, Grupo Agatep grew through the years and is now respected as one of the country’s leading public relations agencies, delivering excellent work through innovative and life-changing PR tools and programs.
