The first set of D&AD Pencil winners for 2018 are announced today, but entrants will have to wait until the Award Ceremony at the Truman Brewery, London this Thursday 26 April to find out which colour Pencil (Wood, Graphite, Yellow or Black) they’ve won.
So far the Top 5 ranking countries by number of Pencils won are:
- United States – 55 Pencils
- United Kingdom – 34 Pencils
- Japan – 20 Pencils
- France, Germany – 11 Pencils
The Top 5 ranking companies so far, by number of Pencils are:
- DENTSU – 10 Pencils
- BBDO New York – 8 Pencils
- McCann New York, Jung von Matt – 6 Pencils
- AMVBBDO – 5 Pencils
The total number of Pencils awarded in each category are:
- Collaborative – 5 Pencils
- Writing for Design – 7 Pencils
- Outdoor Advertising – 14 Pencils
- Creativity for Good – 16 Pencils
- Experiential – 22 Pencils
- Crafts for Design – 28 Pencils
- PR – 30 Pencils
- Crafts for Advertising – 30 Pencils
- Film Advertising – 32 Pencils
All 184 pieces will appear in the 56th D&AD Annual published later this year.
There are no quotas for awards at D&AD. Therefore the number of awarded entries fluctuates year to year. Some years no Black Pencils are awarded: the record currently stands at just six. Traditionally the toughest of the awards shows, the judging process is famously rigorous, with the juries only selecting work they believe is truly exceptional.
Tim Lindsay, CEO of D&AD commented, “over the last two days, 265 creative luminaries from all over the world have come together at the Truman Brewery in London to judge this year’s D&AD Awards. What’s clear already is that the days when creative work was just done by creative people in creative departments in agencies and studios are long gone. The awards give us unique insight into how diverse talent from all over the world is redefining what creativity means today.”
D&AD President Steve Vranakis added, “year after year, the D&AD Awards continue to push the boundaries of creative excellence and demonstrate the importance of creativity and its positive impact on our world. We’re excited to reveal the first winners this year. We’re now over halfway through and the standard of work is incredibly high. Watch this space for even more tomorrow.”
To keep up with all the latest from D&AD, follow @DandAD on Twitter and look out for the official #DANDAD18 hashtag.
Here is the full list of Day 1 winners:
2018 D&AD Awards_Results by adobo magazine on Scribd
