MANILA – BBDO Guerrero launches new RCBC Bankard campaign with YouTube Director Mix to drive deeper engagement with a younger market of consumers.
RCBC wanted to raise awareness for its Bankard features specifically amongst the younger segment. So, BBDO Guerrero developed a solution that utilizes YouTube Director Mix, a tool that provides dynamic customization of a preroll material’s message based on topics that viewers have searched for. This enables precise and relevant messaging specific to the consumer’s interest – reinforcing the card’s role for whatever one might be looking for. RCBC is the first bank to use this technology.
“Providing us with new ways to reach our target market has always been a key strength in our partnership with BBDO Guerrero,” says Ces Natividad, Chief Marketing Officer of RCBC. “We are very happy with the results. Our research has shown we have achieved best in class ad recall amongst millennials.”
“RCBC puts the consumer at the heart of what they do through the products and services they offer”, shares Francine Kahn-Gonzalez, Managing Director at BBDO Guerrero. “We are looking forward to more people discovering what they have to offer, and helping them drive further growth to their business”.
