CANNES – Sixty-nine shortlisted entries for Digital Craft Lions were revealed at the Cannes Lions Festival of Creativity 2018. The United States tops the list with 30 entries, followed by Brazil with 11 entries.
Among the 30 from the US, HBO New York, AMAZON Seattle, and BBDO New York dominate the shortlist with three entries each.
HBO New York’s ‘Silicon Valley: Inside the Hacker Hostel VR’ campaign for HBO grabs three spots from the following categories: UI, Video/Moving Image, and AR, VR & Mixed Reality. While AMAZON Seattle’s ‘Alexa Loses Her Voice’ campaign is shortlisted under Native & Built-in Feature Integration, Innovative Use of Technology, and Advanced Learning Technologies categories. BBDO New York’s ‘Live Looper’ also earned spots in the Video/Moving Image, Music/Sound Design, and Innovative Use of Technology categories.
Meanwhile, Brazil’s Ogilvy Brasil São Paulo leads with six shortlisted entries out of 11. Their campaign, ‘Ricky Brasil’ for client Forbes Brazil grabs four spots from the list, while ‘VR Vaccine’ for Hermes Pardini got two spots.
View the complete list of the entries that made the Digital Craft Lions shortlist:
Digital Craft Lions Shortlist by adobo magazine on Scribd
