CANNES – The Social & Influencer Lions Grand Prix is awarded to ‘Nothing Beats A Londoner’ by Wieden + Kennedy London for client Nike at the Cannes Lions International Festival of Creativity.
It is a three-minute film that puts the spotlight on the passionate young athletes of London and how they overcome the challenges they face to continue playing their sport. In addition to the 258 young Londoners, the ad also features cameo roles from stars from the sport and music industries including Skepta, Harry Kane, Mo Farah, and Michael Dapaah.
“When we came to this [the addition of the Social & Influencer category], this kind of represents the shift in advertising,” Facebook VP and Chief Creative Officer and Jury President for Social & Influencer Mark D’Arcy says. “We were talking about brands that were taking actions in the world, not just talking about something that they wanted to do,” he added.
The Social & Influencer Lions gave 13 Gold Lions with seven from the US. Droga5 New York’s ‘Dundee: The Son Of A Legend Returns’ for Tourism Australia wins three Gold Lions. Meanwhile, 15 Silver Lions and 38 Bronze Lions were also given.
The complete list of winners for Social & Influencer Lions can be viewed here:
Social and Influencer Lions Winners by adobo magazine on Scribd
