TAGUIG – In today’s market, social media noise and extraneous content is a serious problem among companies and brands which debar them from maximizing the powerful marketing medium to its full potential. In fact, social media users have begun to show signs of ad aversion due to the prevalence of sponsored advertising. Hence, brands must up their social media game by finding a way to better engage with their audience.
Olelo is a startup that helps businesses do just that by helping them understand their audience better by marrying the power of technology and human insight with its unique technologies, advanced algorithms, and modern data science.
It was founded by experts in Big Data, Marketing, and Behavioral Psychology to bridge the gaps between brands and their audiences. Olelo was built to remove the guesswork involved in maximizing social media, and helps brands know an audience’s behaviors, needs, and values. Olelo constructs an in-depth analysis of social media presence, and compare it to an analysis of the media’s audience. This analysis was developed using the Big Five personality traits.
Melissa Limcaoco, Chief Executive Officer at Olelo declared, “We have clients who are advertisers. The way they use this, for example, they’re going to a do a pitch, so we’re able to look at the profile and the audience of their client. So we do the profiling then the agency now looks at the scores which then confirms the big idea.”
The Big Five framework assesses a subject according to five major traits: Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism. Olelo scans an audience’s engagements with a brand, and through its proprietary algorithms, measures that audiences’ traits across the Big Five factors. Through these measures, Olelo provides brands with insight on how best to engage their audiences, and what types of content to produce to best meet their audience’s values.
Michele Curran, Chief Operations Officer at Olelo opined, “One of the advantages is that we’re looking at hundreds and hundreds of comments online on social media so there are already a lot of insights there and we’re putting a structure in that noise.”
With Olelo, big data and audience analysis is now within easy reach of personal brands and small companies, with a suite of services available for free, making it a perfect equalizer in the marketing playing field. Anyone from micro-entrepreneurs to social media influencers can now monitor the pulse of their audience and respond in a way suitable for their target market – all fully possible with Olelo’s completely free entry plan.
Curran said, “Before, marketing would do market research and then segment their audience into demographics – whether it’s age, location, or SEC – we’re actually putting or introducing a new dimension. And we’re saying, ‘Hey why don’t you set aside your demographic market segmentation and look at your audience from psychographic perspective.”
This July 18, Olelo will be presenting at RISE Hong Kong, Asia’s largest tech event, where Olelo was handpicked from many applying startups to pitch in from t of thousands of RISE attendees. Olelo will be launching their Software as a Service (SaaS) packages, with both free access and opt-in paid packages from $99 a month. Also offered are Professional and Premium packages at higher price levels.
“We have something very exciting because next week, we will launch this at RISE in Hong Kong, there are thousands of people there. So we will launch this and it’s very exciting that we are invited. Out of all those people exhibiting their startups, they chose 70 and we’re chosen there to pitch,” Limcaoco remarked.
If you’re interested in better understanding your brand’s online audience and deepening the impact of your messaging, sign up for a free account at www.olelohq.com.
