MANILA – For the first time in Philippine advertising history, adobo magazine has assembled an all-female jury for the adobo LIA Young Creative Competition 2018.
Acting as the Jury President this year is MullenLowe Philippines’ Executive Creative Director, Abi Aquino. “I’ve always been proud to be Filipina advertising executive and how our industry is more progressive than other countries in this way. The challenge we’ve issued is close my heart, and the jury and I can’t wait to see the entries this year,” Aquino remarked.
Two winners will have a chance to fly to Las Vegas to attend the LIA judging, observe statue deliberations and have various networking opportunities, and participate in the LIA Creative LIAisons Young Creative Program on October 3-6.
The jury members are:
- ABI AQUINO, Executive Creative Director, MullenLowe Philippines – Jury President
Abi Aquino is one of the Philippines’ top-ranked ECDs. A homegrown talent of MullenLowe Philippines since 2007, she has scored metal on both creativity and effectiveness awards shows. She is also the company’s resident bartender and is currently figuring out how to turn ampalaya into boozy bitters.
- KAT GOMEZ-LIMCHOC, Executive Creative Director, Blackpencil Manila
Kat Gomez-Limchoc is the Executive Creative Director of Blackpencil Manila, of the Leo Burnett Group Manila. She has helped to considerably expand the business of the agency, and has won numerous awards throughout her career. But she is most proud that she has a happy team, and that she lives a full life beyond advertising, spending time with her family and friends, travelling, doing charity work and other creative projects. She has published three books in the past two years: Book of 40, 40 ideas inspired by 40 years of life in 40 creative collaborations, as creative director and editor on Legacy, an Assumption cookbook, and Princess Liv and the Strange Creatures, a children’s book released this June.
- DONNA DIMAYUGA, Creative Director, Ogilvy & Mather Philippines
Donna Dimayuga is a winner of local and international awards which include Cannes Lions, D&AD Impact, Adfest, Spikes, and One Show among others. Her most successful piece of work is Pantene Labels Against Women, which gained 57 million views and was recognized by Sheryl Sandberg and UN Women. Donna was also a Cannes Young Lions country representative, and a three-time adobo LIA winner. She always aims to create campaigns with lasting effect – whether to start a movement, influence pop culture, tell a memorable story, or compose stuck-in-your-head songs.
- MAAN BAUTISTA, Creative Director, McCann Worldgroup Philippines
Maan Bautista started out as a Creative Management Trainee and is now Creative Director handling mainly Nestlé brands such as Chuckie and Nescafé. She has consistently brought home metals from major local award shows. Her work has also been recognized at international advertising festivals like Adfest, Adstars, AMES, APAC-Tambuli, Effies, Spikes Asia, New York Festival, London International Awards, One Show, Clio and Cannes. When she’s not thinking of ideas, Maan’s probably in a coffee shop couch with a book in her hands, hopping on a plane to explore the world, or learning how to swim.
- CJ DE SILVA-ONG, Creative Director, TBWA\ Santiago Mangada Puno
Cj de Silva-Ong is a graduate of UP Diliman College of Fine Arts. She is currently a Creative Director at TBWA-Santiago Mangada Puno, handling brands like Oishi, Bench, Oppo, and Peerless. Her work has been recognized in local and international shows: she has won in D&AD, Cannes, AdFest, Spikes Asia, One Show, and is part of the team that bagged the country’s first Webby. She was recognised as the #1 Art Director and #1 Young Creative in the Adobo Magazine Philippines Creative Rankings 2015. She is also a well-known painter and illustrator. She has been painting since she was five years old and at 11, held her first one-woman exhibit. She illustrated the children’s book entitled “Ang Ikaklit Sa Aming Hardin” written by Bernadette Villanueva Neri. Cj also designed and illustrated the cover of Senator Miriam Defensor – Santiago’s book “Stupid Is Forever.”
- DREA DIZON, Art Director, J. Walter Thompson Manila
Drea Dizon is a former LIA winner who loves design, her three dogs, and anything teal. Starting as an intern, Drea’s talents were recognized by the J. Walter Thompson agency 10 years ago. She has worked on campaigns for Del Monte, HSBC, Johnson and Johnson and numerous others. Three years ago, Drea realized her true calling: design. She now focuses on designing logos, packaging, luggage covers, and anything that is design related.
- ABI CAPA, Creative Director, NuWorks Interactive Labs, Inc.
Abi Capa is a Creative Director at NuWorks Interactive Labs, the largest independent digital agency in the Philippines. She was previously from TBWA Santiago Mangada Puno where she started her creative career by representing the country in the Cannes Young Lion Design Competition in 2012, in which she brought home a bronze. Since then her work has been recognized in Kidlat, adobo Design, Spikes Asia, AdFest, One Show, New York Festival, Clio and Cannes Lions. Her client roster includes Belo Essentials, Ayala Group of Companies, Smart Communications, Nestle and Unilever.
- BETSY BAKING, Managing Partner, Over the Moon Communications
After a total of 17 years in Leo Burnett, Lintas, Basic and Publicis JimenezBasic, Betsy Baking is now one of the Managing Partners of Over the Moon Communications — an indie agency that started with 3 partners at the 3rd floor of her house, and is now a team of 18 hardworking and happy people. Along with her partners, she leads OTM in their food, animal care, flavourings, insurance, pharma, personal care, grocery & retail accounts, that are mostly proudly Pinoy brands.
- BIA FERNANDEZ-FAMULARCANO, Creative Director, Publicis JimenezBasic
Bia Fernandez-Famularcano is the proud new mom of a 1-year-old boy. This does not stop her from being a certified learning-addict who loves finding out what’s good, new and exciting in the world and figuring out how she can contribute to it. She is currently a Creative Director at Publicis Jimenez Basic, handling some of the biggest Filipino brands such as Globe, Monde Nissin, and Unilab. Bia’s work has been recognized at Cannes, AdFest, Spikes Asia, One Show, Clio, LIA, Kidlat, and more but has no plans to rest on her laurels.
- RACHEL TEOTICO-YULO, Creative Director, BBDO Guerrero
Rachel Teotico-Yulo started her career as a Copywriter for Campaigns & Grey. From 2008 to 2013, she worked for BBDO Guerrero as an Associate Creative Director. In 2013, Rachel moved to DM9 Jayme Syfu and after two years, she came back to BBDO Guerrero as a Creative Director. Some of her most recognized works are: JOHNSON’S Playstreet (Design Shortlist, Cannes Lion), PEPSI Bottle Light (Gold in Outdoor, Direct, and Media at Spike’s Asia, Gold in Media at London Clio, Bronze in Promo and Media at Cannes Lion), MOUNTAIN DEW Playable Pre-roll (Silver in Digital at Kidlat Awards, Shortlist in Media Lotus at AdFest, Silver in Digital at Boomerang Awards).
ABOUT ADOBO LIA YOUNG CREATIVE COMPETITION 2018
The target market is the industry practitioners — specifically advertising and marketing practitioners — those who have an actual say in crafting images, standards and values in the content we create every day.
MECHANICS
- Share your solution in the form of a case video, not longer than 2 minutes.
- Email your case videos to adoboLIA@adobomagazine.com with the following information:
- Name
- Age & Birthday
- Agency
- It should be good enough for social content.
- You cannot be the talent in the video.
ELIGIBILTY
- Eligible contestants must be Philippine-based creatives, aged 21-30 years old as of October 31, 2018.
- Entrants must be employed in agencies who are members of the 4As Philippines or IMMAP.
- Entries must be solo submissions. You cannot enter as partners or teams. You may only enter once.
- Past adobo LIA winners are prohibited from joining.
- adobo magazine reserves the right to disqualify any entrant who does not comply with the requirements.
ABOUT LONDON INTERNATIONAL AWARDS (LIA)
Since its inception, London International Awards (LIA) has been a worldwide Award for creative excellence in all forms of media. Being the first truly international Award of its kind, it has continually evolved as the landscape of the industry has changed. It has grown from honoring three media types, TV & Cinema, Print and Radio to the current landscape honoring 22 unique media. For more information, visit https://www.liaawards.com/creative_liaisons/.
