Cannes, 17 June 2008 – The Cannes Lions International Advertising Festival
has tonight held its 2nd Awards Ceremony of the Festival week, during
which the winners of the Media, Outdoor and Radio Lions were announced.
The year 2008 saw the highest entry levels to date, with Media submissions
totalling 2,000, Outdoor reaching 5,842 and Radio seeing a total of 1,259
entries.
The Media Jury shortlisted 242 entries and awarded 55 winners, while the
Outdoor Jury awarded 64 winners of its 601 shortlisted entries and Radio
saw a total of 185 shortlisted entries with 48 winners selected.
< height="223" align="left" width="146" src=" Media grand prix campaign. " alt="" />The Media Grand Prix went to Forsman & Bodenfors Gothenburg, for the AMF
Pension Funds entry MMS.
Media Agency of the Year was given to Forsman & Bodenfors, Gothenburg.
Dentsu Tokyo won the Radio Grand Prix for the Canon Marketing entry
“Shutter Chance”. (Listen to it in the adobo Audio Gallery.)
The Outdoor Grand Prix was awarded to BBDO New York, for the HBO “Voyeur”
Projection Installation. < height="143" align="right" width="222" src=" HBO Voyeur web. " alt="" />
Also announced were the winners of the Young Lions Media Competition which
went to the Italian team: Francesca Casadei of Aegis Media Italy and
Stefano Migliore of Mindshare.
Five gold, 17 silver and 32 bronze lions were awarded in the Media category. The Outdoor Jury awarded 9 golds, 22 silvers and 32 bronze, while trophies in the Radio category reached 5 golds, 15 silvers and 27 bronze.
The Media Jury was chaired by Dominic Proctor, worldwide chief executive officer of Mindshare, London UK; Outdoor was led by Prasoon Joshi, executive chairman of McCann Worldgroup India and regional executive creative
director of Asia Pacific McCann Erickson, Mumbai India; Mark Gross, senior
vice president and group creative director of DDB Chicago, USA was the Jury
President for Radio.
