By offering its pre-paid subscribers a glimpse into the future of mobile phones, Smart Buddy’s latest campaign delivers a three-word knockout punch. Dubbed Me na Me, Smart Buddy introduces its new campaign of using the mobile as a means of self-expression. “This is not one size fits all, this is giving (subscribers) a whole plethora of options,” says Danilo Mojica, head of Smart’s Wireless Consumer Division. Smart Buddy subscribers now have access to more innovative and personal ways of sending messages, international calls and other mobile phone applications. Soon blog and chat, gaming and buying music online will be available for pre-paid subscribers. Through these functionalities, Smart Buddy provides channels that allow a wide range of choices suited to diverse lifestyles.
Its campaign theme is youthful, designed in a refreshing green shade attractive to its core subscribers. Smart Buddy’s Me na Me has a number of premium offers, freebies, promos and packages bundled for text and calls for the benefit of pre-paid subscribers across the board. The campaign makes Smart more than just a technology company. “Smart wants to make technology work for people by giving suggestions how to use technology through their mobile phones” adds Mojica.
