34 Entries Shortlisted
NEW YORK — London International Awards (LIA) has announced the shortlist for Branded Entertainment.
There are a total of 34 entries shortlisted in Branded Entertainment. The United States dominates with 12 entries shortlisted, followed by Germany with 8.
The Branded Entertainment jury led by Perry Fair, Head of Partnerships at Red Bull Media House has completed judging. Joining Perry in judging was Kate Baynham, Goodby Silverstein & Partners; Rob Belgiovane, BWM Dentsu Sydney; Reed Collins, Ogilvy & Mather Hong Kong; Barbara Humphries, The Monkeys Sydney; Grant Hunter, Iris London; Damisa Ongsiriwattana, SOUR Bangkok; Maddie Raedts, IMA Amsterdam; Jimmy Smith, Amusement Park Entertainment and James Spence, YouTube Originals. Together, they worked diligently to be sure that the best work was awarded.
The Branded Entertainment Jury
Winners for all media will be announced on 5th November.
To view all Shortlisted entries released thus far with media and full creative credits, please visit: www.liaentries.com/shortlist
Branded Entertainment Shortlist 2018 (by country):
ARGENTINA:
- Ponce, Buenos Aires: FOX “Who?” – Scripted Short Film
AUSTRALIA:
- BWM Dentsu, Syndey: The ALS Association “Project Revoice” – Social Awareness
BRAZIL:
- AKQA, São Paulo: Netflix “Netflix Stranger Broadcast” – Taped or Live TV Event
- AlmapBBDO, São Paulo: Getty Images “Endless Stories” – Documentary Short Film
CANADA:
- DDB Canada, Vancouver: Milk West “Snack Time” – Online Series
EGYPT:
- FP7/CAI Part of McCann Worldgroup, Cairo: Telecome “Now or Never” – Music Videos
FRANCE:
- Publicis Conseil, Paris: La Forêt “La Forêt – Bet on a Murderer” – Games
GERMANY:
- DDB Group Germany, Berlin
Reporters Without Borders Campaign “The Uncensored Playlist” – Entertainment Audio
Reporters Without Borders Campaign “The Uncensored Playlist” – Social Awareness
- Grabarz & Partner, Hamburg
Burger King “The Whopper Dog” – Documentary Short Film
Burger King “Loving ‘It’” – Experiential/Live Events
- Jung von Matt AG, Hamburg
EDEKA “The Most German Supermarket” – Social Awareness
EDEKA “The Most German Supermarket” – Experiential/Live Events
- Philipp und Keuntje, Hamburg
Goldeimer “Shitty Paper – Made from Hate” – Experiential/Live Events
Goldeimer “Shitty Paper – Made from Hate” – Social Awareness
IRELAND:
- Rothco | Accenture Interactive, Dublin: The Times/ News UK & Ireland “JFK UNsilenced” – Entertainment Audio
ITALY:
- Publicis Italy, Milan: Diesel “Deisel Go With The Fake” – Experiential/Live Events
SOUTH AFRICA:
- Net#work BBDO, Johannesburg: Mercedes-Benz S-Class “Return to Chapman’s Peak” – Sponsored Commercial
THAILAND:
- GREYnJ United, Bangkok: K PLUS “FRIENDSHIT” – Scripted Short Film
- SOUR Bangkok, Bangkok: Girl from Nowhere “Girl from Nowhere” – Scripted TV Show
UNITED KINGDOM:
- McCann London, London
Microsoft “Xbox Design Lab Originals: The Fanchise Model” – Branded IP
Microsoft, Xbox / FIFA 18 “Football Decoded” – Taped or Live TV Event
UNITED STATES:
- 360i, New York: HBO – Westworld: The Maze “Westworld: The Maze” – Entertainment Audio
- Barking Owl, Los Angeles: Montefiore Medical Center “Corazón” – Scripted Short Film
- BBDO New York, New York
Bacardi “Snapchat Music Video” – Entertainment Audio
Bacardi “Music Liberates Music” – Music Videos
Downtown Records “Live Looper” – Music Videos
- DDB Chicago, Chicago
Skittles “Exclusive the Rainbow” – Experiential/Live Events
Skittles “Exclusive the Rainbow” – Online Episode/Special
Skittles “Exclusive the Rainbow” – Online Series
- Energy BBDO, Chicago
National Safety Council “Prescribed to Death” – Experiential/Live Events
National Safety Council “Prescribed to Death” – Social Awareness
- McCann NY, New York: MGM Resorts International “Universal Love Songs” – Entertainment Audio
- YouTube, New York: Stormzy “Stormzy: Gang Signs & Prayer” – Music Videos
To find out more about LIA, visit http://www.liaawards.com/
