Host/Havas Takes Home 2 Awards for Work with the Palau Legacy Project
NEW YORK — The Clio Awards, the renowned international advertising, design and communications competition, revealed 2018 Grand Clio, “Of The Year” and Grand Clio Music award winners at its 59th annual awards ceremony, held last evening at The Ziegfeld Ballroom in New York City, with comedian, author and activist Chelsea Handler assuming hosting duties. The full list of winners, including previously announced Gold, Silver, Bronze and Shortlist winners, can be viewed online at Clios.com.
Seamus Higgins, Executive Creative Director at Host/Havas, and Dan Smith, Managing Director at Host/Havas, celebrated two wins on stage for their work with the Palau Legacy Project. Higgins and Smith accepted awards in both the Direct and Innovation categories for the “Palau Pledge” campaign. Daymond John, businessman, inventor and television personality, introduced both honors. Debbie Remengesau, First Lady of the Republic of Palau, was also in attendance to support the campaign.
The previously announced 2018 Lifetime Achievement Award recipient, Susan Hoffman, Chairman, Wieden+Kennedy, accepted her honor, following a presentation by Wieden+Kennedy’s Managing Director, Neal Arthur. Hoffman stressed the importance of diversity in the advertising industry in order to reflect the diversity of consumers.
World-Renowned Architect Frank Gehry accepted his previously announced 2018 Honorary Award via video message. Lee Clow, Chairman and Global Director of TBWA\Worldwide, introduced Gehry’s award after a tribute video for TBWA’s 50th anniversary was shared with the room.
“I’m honored and excited by this unexpected accolade from the Clio Awards. The years of my life that I spent with the Chiat Day team gave me the insights into the power and integrity that the advertising industry can bring to the world. I appreciate being part of it,” said Gehry.
The 2018 Grand Clio Winners are:
- Direct: Host/Havas for Palau Legacy Project with “Palau Pledge”
- Digital/Mobile: DDB Chicago for Skittles with “Exclusive the Rainbow”
- Print: Åkestam Holst NoA for IKEA with “IKEA Pee Ad”
- Film: TBWA\Media Arts Lab for Apple with “Welcome Home”
- Branded Entertainment: Serial Pictures for Montefiore with “Corazon”
- Out of Home[CP1] Jung von Matt AG for EDEKA with “The Most German Supermarket”
- Innovation: Host/Havas for Palau Legacy Project with “Palau Pledge”
- Integrated Campaign: adam&eveDDB for Marmite with “Gene Test”
- Partnerships & Collaborations: TBWA\HAKUHODO for AIG with “Pride Jersey”
- Audio: Rothco | Accenture Interactive for The Times/News UK and Ireland with “JFKunsilenced”
“Of the Year” honors were presented to those that collected the most statue points across all mediums for 2018. The honorees are:
- Advertiser of the Year: Burger King
- Agency of the Year: Ogilvy Chicago
- Network of the Year: BBDO Worldwide
Additionally, Snapchat, special sponsor of this year’s ceremony, presented the Snapchat AR Specialty Award, to R/GA for Jordan Brand’s “A/R Jordan” campaign. Entries in this medium include the creative application of Augmented Reality in an advertising campaign to immerse users in the Snapchat platform. Ben Williams[CP2] [j3] , R/GA’s VP, Executive Creative Director, and Dan Harbison, Global Senior Director for Jordan, accepted the award.
“This year’s ceremony proved to be another celebration of exemplary creativity and innovation,” said Nicole Purcell, President, Clio. “We are proud to recognize the industry’s work and talent
and believe that this year’s winners are some of the most forward-thinking and inspiring in the game. It excites and inspires us as we look ahead to our 60th anniversary year.”
Clio Music was sponsored for the fourth year by Citi. Jennifer Breithaupt, Global Consumer CMO of Citi, spoke to all women in advertising during an on-stage presentation that was followed by a video tribute and champagne toast to the audience.
Clio Music Grand Winners were recognized during the ceremony, as was the 2018 Clio Music Impact Award recipient, Scooter Braun. Braun, entrepreneur, philanthropist, and founder of SB Projects, was presented with the award by longtime friend Jay Williams, Host of The Boardroom, ESPN Analyst and former NBA player.
After dedicating the Impact Award to his team at SB Projects, Braun encouraged the crowd “to do more and to create something better than the world we are living in right now.”
2018 Grand Clio Music Winners are:
- Music Marketing: Visionary Music Group/Def Jam Recordings for National Suicide Prevention Lifeline with “1-800-273-8255”
- Use of Music: VML for Wendy’s with “webeefin?”
Clio Music also included a performance by Sofi Tukker. The musical duo charted twice on the Breakthrough Chart, a Clio Music partnership with Billboard and Shazam to measure the power of commercial synchs on breakthrough songs. The duo performed a mashup of “Best Friend” (featuring NERVO, The Knocks & Alisa Ueno) that was used in the Apple iPhone X “It’s Here” campaign and “That’s It” from the iPhone 8 “Red” campaign.
