LONDON – Save the Children is reminding people that Christmas Jumper Day is coming again this December with a humorous ad, created by adam&eveDDB, warning that the garments must be worn responsibly.
To demonstrate why, we see three people who haven’t fully thought through their commitment to Christmas Jumper Day. One is a fitness instructor who attempts to teach a spinning class wearing a particularly fluffy, tinsel-y number; another is a dentist who is oblivious to how her jumper, with its 3D carrot nose, might come between her and her patient; the last is a policeman who has worn his fabulous, light-up ‘ho ho ho’ jumper on a stakeout. ‘Save the Children’s Christmas Jumper Day is back,’ says the voiceover. ‘Please wear responsibly.’
The ad finishes with a callout for people to request fundraising packs by visiting the dedicated christmasjumperday.org website and signing up.
The ad breaks on 5th November and is running across TV, OOH, press and radio.
Vicky Fallon, Campaign Fundraising Director at Save the Children, said: “While there’s a very serious intent with all our fundraising, we love how people embrace the fun and silliness of Save the Children’s annual Christmas Jumper Day, and we love how adam&eveDDB have captured this in their ‘Please wear responsibly’ campaign. For you, it’s just £2 and a lot of fun but the more you raise, the more we can give children in the world’s toughest places a better future.”
Mat Goff, Joint CEO, at adam&eveDDB, said: “Bring on Christmas and bring on Save The Children’s Christmas Jumper Day. Just remember to wear yours responsibly on the big day.”
Christmas Jumper Day takes place this year on Friday 14 December. People are encouraged to don their brightest Christmas jumper – the tackier the better – and donate £2 towards Save the Children to support their fight for children’s futures, making sure they survive, get protection when they’re in danger, and have the chance to learn.
Watch the full video here:
Credits
Client: Save the Children
Brand: Save the Children
Project name: Christmas Jumper Day, Please Wear Responsibly
Client:
Laura Solomon – Senior Brand Manager
Sarah Button-Stephens – Senior Campaign Fundraising Manager
Brea Thibodeau – Campaign Fundraising Manager
Group Executive Creative Director: Ben Tollett
Chief Creative Officer: Richard Brim
Creative Director/s: Colin Booth & Ben Stilitz
Agency producer: Brittany Littlewood
Planners Ben Worden, Sara Keegan
Business Director: Flemming Lerche
Account director: Max Sullivan
Account manager: Rosa Aaronovitch
Designer/Typographer: Nadine Fer
Media agency: JAA
Media planners: Tom Brown, George Gwilliam
Production Company: Biscuit Filmworks UK
Director: Jeff Low
Executive Producers: Rupert Reynolds-Maclean and Hanna Bayatti
Producers: Kwok Yau & Toby Courlander
Production manager: Matt Bulaitis
DOP: Fredrik Backar
Production designer: Sam Tidman
Edit house – Work Editorial
Editor: Saam Hodivala
Post production: The Mill
Producer: Dan Crozier
Colourist: James Bamford
Online: Paul Wratten
Audio post production: Factory
Engineer: Mark Hills
