Following a comprehensive agency search, Vision7 Media and The&Partnership, in a bespoke agency model, have been appointed as the full-service agency partner for all national retail marketing for Toyota in Canada.
The agency search began last February when Toyota Canada announced that, together with the Toyota Dealers Associations (TDAs), they were seeking a full-service partner solution to consolidate all Toyota tactical marketing, including creative, digital, data and analytics as well as media planning and buying into one integrated team.
Called “The Showroom”, the joint venture will operate as a single team across multiple disciplines, integrating data-driven creative with smart, responsive media planning in order to drive sales and deliver creative consistency and share of voice across all channels.
“Our multi-discipline team was built specifically for Toyota Canada and will be working in tight collaboration, with digital and data transformation at its core” said Christopher Andrews, President, The&Partnership and Joseph Leon, President, Vision7 Media, in a joint statement. “Marketers are increasingly looking for these kinds of modern, bespoke solutions and we’re seeing great success with the model. We’re thrilled and honoured that such a powerhouse global automotive brand has chosen us to be their partners.”
The agency team has already started work, with the first communications campaign set to launch in the new year, with Multicultural communications being handled in partnership with Response Advertising.
This the second joint venture between The&Partnership and Vision7. Last year, they announced a joint partnership dedicated to the TELUS business that consolidated all creative, digital, CRM, media planning and buying into one integrated team.
