Philippines – Manulife has updated its global brand with a refreshed logo and visual identity that represents the Company’s transformation into a digital, customer-centric market leader. The brand update underscores the Company’s focus on delivering great customer experiences by simplifying complex processes for customers and strengthening its commitment to innovation.
“The brand update marks a significant milestone in our transformation journey. It’s modern, clear and uncluttered design reflects our commitment to make financial decisions easier for our customers,” said Ryan Charland, President and Chief Executive Officer of Manulife Philippines. “We are transforming what we do and how we work, which will manifest in our brand experience for our customers, employees, and partners, as we become a digital, customer-centric market leader,” said Charland.
Manulife is investing in redesigning its customer experience using technology to make customer transactions easier and more efficient. The Company is also reducing the complexity of its internal processes and streamlining its product and service offerings to make it easier for customers to plan for the future and protect what matters most.
“Customers today are bombarded with so much information and options that making a decision on which products or services are best for them can become overwhelming. We want to simplify this for our customers to help them make confident decisions,” said Melissa Henson, SVP & Chief Marketing Officer of Manulife Philippines.
Manulife’s updated brand reflects its commitment to be a unified global Company and will impact every channel and means through which the Company communicates with customers. At the same time, Manulife has a tremendous opportunity to uphold the standards it has proudly had for more than 130 years, including 111 years in the Philippines, as a Company that helps more than 26 million customers around the world with their big financial decisions.
The roll-out of Manulife’s new logo and visual identity has already begun across the Company’s major offices around the world, as well as a number of its key digital properties. The Philippines is one of the first markets of Manulife to carry the refreshed brand. The company recently released new digital films on its Facebook page encouraging people to #PlanYourBestLife. The brand will also be more visible in selected airports, bridge ways, and tollways across SLEX and NLEX which are clad in Manulife’s new Green so more Filipinos can #GoPlacesWithManulife. The life-insurer is also a returning sponsor of the UAAP Season 81 Men’s Basketball. The launch will continue throughout the rest of the year and into 2019.
