In a new series of ads, Eugene Domingo is back to dish out hilarious yet practical tips to surviving everyday budget struggles
Jollibee, the country’s number one fast-food brand, is back again with funny and practical videos for its deliciously affordableJolliSavers line.
In this newest series of ads, Jollibee and creative agency Publicis Jimenez Basic explored the concept of “diskarte” to address a timely issue that young Filipino millennials are now facing day after day – everyday peligro.
After several successful campaigns around Petsa De Peligro, the brand observed that the consumer landscape has changed once again – that the struggle over budget has become more of a daily occurrence which brought to life the idea of everyday peligro. “As prices of basic items continue to rise, young working Pinoys and their budgets are now constantly challenged beyond petsa de peligro; it’s now everyday peligro for many of them,” said Cathleen Capati, Jollibee AVP and Head for Flagship Category. “And to help resolve these daily challenges, we developed relatable content inspired by real life situations featuring JolliSavers aided by a very Filipino trait of clever problem-solving—aka diskarte.”
The new JolliSavers ads focus on three familiar situations that can pose a strain on the budget: getting home during rush hour, impressing one’s crush, and planning a Friday night out with the office barkada.
As soon as office hours are over, employees are bustling through the gate in a rush to get home. But what if getting home is a peligroto the budget because fare prices have started surging? Eugene Domingo and this trio of millennial employees have a great tip that will appeal to the budget-conscious Pinoys.
Have an office crush? Apart from impressing him or her with your efficiency as an employee and great work ethic, there are budget-friendly ways to express your romantic interest, as illustrated in this second ad.
It’s Friday night and everyone in the office is raring for a chance to enjoy the night after a long workweek. Celebrating the end of the week can be expensive, though—so what will you do to have fun without spending thousands? Eugene and your favorite office barkada will show you exactly how in the third ad.
“We at Jollibee have always admired the creative diskarte hacks that young working Pinoys come up with when dealing with budget limitations. That said, they can always count on enjoying all their Jollibee favorites without breaking the bank through JolliSavers!” added Capati.
Despite everyday peligro, you can still have delicious, satisfying meals for only P50.00* or less. Indulge in the Beefy Langhap-Sarap Yumburger (P35.00*), the Cheesiest, Meatiest, Sweet-Sarap Jolly Spaghetti (P50.00*), the Beefy-Saucy Linamnam Ulam Burger Steak (P50.00*), and the Todo Toppings, Todo Sarap Jolly Hotdog (P50.00*). JolliSavers is available for dine-in, take-out, delivery, and drive-thru transactions in all Jollibee stores nationwide.
For more Diskarteng Savers tips, and information on Jollibee’s latest products and promotions, like Jollibee Philippines on Facebook, subscribe to Jollibee Studios on YouTube, and follow @Jollibee on Twitter and Instagram.
*Prices may vary across different locations
