Krispy Kreme Doughnut Corporation has appointed BBDO Guerrero as its partner in developing integrated product, promotional and brand-building efforts for its international operations. The relationship will see BBDO Guerrero working on projects for the Asia-Pacific, Latin America, Europe and the Middle East.
According to the agency’s Chief Executive Paul Roebuck, “Krispy Kreme is a truly iconic and globally respected brand and we are honored to be working with them on the expansion and growth of their international business. It’s a big geography for us to cover from Manila!”
Jim Rogers, Krispy Kreme’s Vice President of International Marketing, said that “BBDO Guerrero has demonstrated to us that they have the strategic and creative expertise necessary to help continue building the Krispy Kreme brand internationally. We are looking forward to a successful working relationship.”
Congratulations, BBDO Guerrero! Just so you know, adobo’s preferred poison is Original Glazed.
