Bangkok – MRM Worldwide, the digital and CRM division of McCann Worldgroup lands the website maintenance project and drive-to-web strategy by General Motors Thailand for its used car unit, ChevyOK Chevrolet certified used vehicles. The appointment adds on to the existing work that MRM Worldwide is already handling for General Motors in Thailand. This includes digital marketing strategy to improve brand consideration/ brand visibility and to convert lead to prospect as well as web site development for the Chevrolet brand. The automaker is committed towards strengthening its digital marketing and CRM activities in the market.
With the new appointment, MRM Worldwide will run the used car unit website maintenance project and drive-to-web strategy during September 2009 to December 2009. The maintenance project includes enhancing the ‘Auction Calendar’ tool, developing ‘Wish List’ tool, restructuring and managing database, providing web performance report. The drive-to-web strategy rolls out in September and includes online media strategy, tactical campaigns as well as traffic drivers from offline media.
ChevyOK Chevrolet certified used vehicles, the used car unit of Chevrolet in Thailand started operating in 2006. With ChevyOK, General Motors Thailand increases the resale value of Chevrolet vehicles, drives sales volume of used cars and parts, as well as increase traffic to the showroom.
