Once limited to airlines and skyscrapers, the fight for airspace has a new contender. Out-of-Home Media is fast becoming literally the biggest, most impactful element of every mass advertising campaign. With location strategy, size, lease and number of resident eyeballs to consider, OOH is the new real estate boom.
With exponential growth in sight, the Outdoor Advertising Association of the Philippines (OAAP) finds itself in the best position in the burgeoning trade.
This is just one of many reasons for the OAAP’s 1st Philippine Conference and Tradeshow on Out-Of-Home Media, held May 14-16, 2009 at the World Trade Center. The event aims to open local trade practitioners to a wider understanding, and provide a Southeast Asian perspective via speakers from regional outdoor, media and research groups.
“The [show] will be an exciting experience for its participants. Together we [will]learn how to survive in today’s ultramodern outdoor advertising world with the talks,” chairman Frank Abueva said in a statement. President Jo Valle simply said, “Out-of-home media content can be richer and more involving. The OAAP presents the industry’s most definitive platform for the latest in OOH.”
In addition to the invaluable exchange of ideas, nearly 100 booths and exhibitors were on hand to highlight creative and strategic marketing. New solutions for challenging times — and climes.
Featured speakers include marketing educator and brand theorist Dr. Karen de Asis and Mr. Noppadon Tansalarak of Thailand’s Asia Sign Association. Global Trends in OOH, by Kinetic Worldwide Asia-Pacific CEO Alex Thompson; Outdoor Media Measurement & Metrics, by Mark Neely, Regional Director, Asia-Pacific, Nielsen Media Research; and Delivering your Message Effectively through OOH, by Jim Goh, Regional Managing Director, Omnicom Media Group Asia-Pacific.
