Unconventional fun. That’s the Mentos way. In its digital revamp, Dual Action Blender spins-off from the Perfetti Van Melle bestseller candy’s Illusion TVC series in an entirely Philippine made digital campaign that rolls out across in the Asia Pacific region. Eight countries will produce homegrown Mentos digital campaigns, and it’s Dual Action Blender for the Philippines.
The website’s launch coincides with a nation-wide promotion where consumers get the chance to shoot their own illusions, upload them on the site and challenge for a chance to win prizes. The online challenge is getting visitors to vote for their favorites and post comments.
Online activities include showing off illusionist skills by solving the tricks featured on the Mentos TVCs. The first 25 right answers each week win a prize. The site also features face-distorting Warp-o-tron widgets, tops on online entertainment. Unconventional, indeed.
“This is just the beginning of our thrust to get more digital regional and even global work that will emanate from the Philippines. This is to help highlight our local Digital Developer talents,” said Ricky Santillan, creative director.
