JWT and Ogilvy & Mather were the big winners at the Spikes Asia Awards, held in Singapore on Friday night.
JWT scooped Network of the Year, having taken home three Grand Prix. Its Mumbai office won in both the Integrated and Direct/Sales Promotions categories for Times of India’s ‘Teach India’ campaign.
And JWT Shanghai also won in the Craft – Print category for its ‘Shan shui’ work for CEPF. That campaign also won a Gold Spike in Craft – TV (a category in which no Grand Prix was awarded).
Ogilvy & Mather Bangkok, meanwhile, was named Agency of the Year. The agency won the Grand Prix in the TV/Cinema category for its ‘Melody of life’ campaign for Thai Life Insurance.
In the Media category, JWT Singapore took home the Grand Prix for a cinema takeover campaign for SilkAir. However, OMD Hong Kong picked up the title of Media Agency of the Year.
Robot Communications Tokyo took home the Grand Prix for Digital, a category that was dominated by North Asia entries. The winning campaign was ‘Wish I could be true to myself’ for Sony Music Entertainment.
McCann Worldgroup Hong Kong’s ‘Paper battlefield’ campaign for Nike, which won the SAR’s first ever Cannes Grand Prix earlier this year, took home the Grand Prix in the Design category.
In outdoor, Dentsu picked up the Grand Prix for its ‘Human vending machine world tour’ for Uniqlo.
BBDO/Proximity Malaysia finished up top of the print category, taking the Grand Prix for a series of ads for Jeep.
However, no Grand Prix or Gold Spikes were given out in radio, a category that uniformly disappointed the judges.
The special awards were as follows:
Network of the Year
1. JWT
2. Ogilvy & Mather
3. BBDO
Agency of the Year
1. Ogilvy & Mather, Bangkok
2. Saatchi & Saatchi, Petaling Jaya
3. BBDO/Proximity Malaysia, Kuala Lumpur
Media Agency of the Year
1. OMD Hong Kong
2. JWT Singapore
