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Publicis Manila bags Century Pacific’s “Wow Ulam” account

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Sealing its approval, Century Pacific grants Publicis Manila its “Wow Ulam” account. 

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“Client Century Pacific was looking for an agency, and we presented our credentials,” reveals Publicis Manila CEO Matec Villanueva. “At the end of the day, it’s track record,” she added.  


Publicis Manila includes Néstlè as one of its biggest clients.


Beyond agency track record, though, it may also be Villanueva’s stint with Basic Advertising wherein she provided service on canned food brand Argentina for seven years.

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