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During his recent Manila visit, ad king and US president-website maker David Droga was a refreshing narrator of the Puma iPhone app. Recently launched, the app features models that strip when the stock market falls.
Called Puma Index, the free app on the iPhone has models go fully-clad when the Dow Jones arrows up, but strip when the Dow Jones heads south. If the stock exchange dips low enough the models will strip down to their Puma Bodyware, a new line of clothing recently launched by the sports brand.
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