Campaign Spotlight

Campaign Spotlight: Sports Streaming Platform DAZN and The Big Now Transform Milan Metro Station to the San Siro Stadium in Immersive Campaign

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DAZN customized the metro station close to the historical San Siro Stadium, in Milan: a transformation which gives supporters a unique, realistic and immersive experience. Original photographs, 3D graphics and pictures make the station a new area of Meazza. Some data: 1250 mq of coated surface, 246 customised spaces, platforms, staircases, turnstiles and wall and 3 photographers involved.
 
DAZN is available in Japan, Germany, Austria, Switzerland, Italy, Spain, Canada and the U.S.
 

 
Credits ‘The Football Metro Station’
The Big Now (creative agency) http://www.thebignow.it/

Executive Creative Director: Marco Peyrano

Head of Creative Strategy: Silvia Cannata

Sponsor

Client Creative Director: Roberto Giardinelli e Mimmo de Musso

Art Director: Camillo Addis

Copywriter: Giovanni Piroli, Michele D’Amore
Art Director jr e Copywriter jr: Riccardo Bruno e Shani Yekutiel
Graphic Designer: Laura Liguori, Stefano Trolese, Matteo Milone

Account Supervisor: Anna Chiara Pelletti

Account jr: Carlo Jochman

Photographer: Mattia Buffoli, Ricardo Nogueira, Mats Palinckx
3D Artist & Photo Retouch: Claudio Errico
Producer: Francesca Castello
 
MKTG (lifestyle marketing agency) http://mktg.com/
Managing Director: Silvia Rossi
Project Manager: Matteo Stella
Producer: Alessandro Rizzardi
Account Manager: Federica Capoia
Account Executive: Livia Braccini
Ceative Director: Diego Tiziani

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