Campaign Spotlight: PlayStation and Biborg Create Fun Zones in the Heart of Galeries Lafayette's "Funorama" Event

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PlayStation®, with the help of its creative agency Biborg, will be reaching a different sort of audience in the next few weeks, with an in-store installation at Paris’s landmark department store Galeries Lafayette. The luxury store is offering a unique experience for their customers, with “Funorama”, an operation that has the store offering several different ‘fun zones’ throughout the store for customers to unwind. Various installations include foosball, a ball pit, and the opportunity for customers to wax nostalgic with classic video games and discover new ones.

Together, PlayStation® and Biborg are offering visitors the chance to revisit the past with POWER UP YOUR PONG, a revamped version of the table tennis classic, and to get a peek at the future with PURSUIT OF PLUS. Created by Biborg, PURSUIT OF PLUS is a PlayStation® brand interactive installation, which combines music, motion design, and choreography. Visitors can also test new games at PlayStation® 4 stands.

“Playing as a team or by yourself, visitors can explore the PlayStation®Plus universe in an unexpected location. We’re excited to help PlayStation® reach this audience and to be a part of this operation run by one of the most famous department stores in the world.” – Lahiru Weladwe, Account Manager, Biborg

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The Funorama experience continues at Galeries Lafayette until May 26th.

PlayStation® is a registered trademark of Sony Interactive Entertainment Inc.

About Biborg
Inspired by best practices from the gaming world, Biborg – founded in 2009 – vow to create welcoming, non-intrusive, engaging and memorable experiences as instant invitations to connect brands with their audience. Through Online Advertising, Digital OOH, Brand Content, Online Activations and Interactive Installations, Biborg catch the user’s attention and allow brands to explore new ways of engaging with their fans, in a playful way. Campaigns both at a global and local level for clients like 2K Games, Bandai Namco Entertainment, Blizzard, Capcom, King, Netflix, Riot Games, Sony Interactive Entertainment, Ubisoft, Wargaming, Warner Bros. account for Biborg’s success over the last ten years. The agency’s high expertise in the entertainment & gaming industry is now being used with other brands like Coty, Louboutin, Opera National de Paris, PayPal, Puig.

Biborg stands for a beautiful digital world and freely explore avant-garde technologies and new interactive experiences with its teams in Paris, Nantes, Lyon and London.