After bagging a Gold Lion and the Grand Prix award for Pharma for their Breath of Life Campaign with GSK, Cannes Lions 2019 names McCann Health Shanghai as Healthcare Agency of the Year. The award serves to recognize agency efforts and creativity in creating campaigns that help change lives in a strictly regulated industry. Health Track Ambassador and Pharma Lions Jury President Robin Shaphiro, global president of TBWA/WorldHealth has earlier shared that the track is about “…applying creativity to health challenges opens up huge possibilities for humanity. Creativity heals. Creativity motivates change. Creativity even cures. When we celebrate life-changing creativity we’re also honoring the brave souls who don’t settle, those who find ways to step outside of the status quo and push for greatness.”
Also winning a Gold Lion for Pharma, on the other hand, is U.S.-based agency Area 23’s One Word Campaign for the Learning Corp.
See full list of Pharma Lions Winners below:
Cannes Lions 2019 – Pharma Lions Winners by adobo magazine on Scribd
Main image from @Cannes_Lions via Twitter
