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BUSAN, SOUTH KOREA — The shortlist is out for the 2019 AD STARS, the only international advertising festival that “combines creativity with cutting-edge technology”. With humanity in the center of its platform, the award show also gives honor to campaigns that embody 5 key concepts: social good, openness, discover diversity, new paradigm and creative solutions.
Celebrating campaigns that do just that all over the world, the Philippine entries that have made the cut totals to 65:
- (29) TBWA\ Santiago Mangada Puno with Generation Fluid (1) for Suyen Corporation; Smells Like a Girl (2) for Suyen Corporation; Liliosa Hilao (4) for The Campaign Against the Return of the Marcoses to Malacanang or CARMMA; Baybayan (7) for Cultural Center of the Philippines; and This is a Tree (15) for Pacific Paint (Boysen) Philippines Inc.
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- (6) Leo Burnett Group Group Manila with Middle East (1), Europe (1) and Tokushu (3) for BDO Unibank, Inc.; Doodelivery (1) for McDonald’s Philippines
- (5) NuWorks Interactive Labs Inc. with Red Horse “Music Beats Firecrackers” for San Miguel Brewery Inc.
- (5) GIGIL with Shop2Give (3) for Unilever; Studs (1) for Levi’s and; Regift (1) for 7-11
- (5) BBDO Guerrero with Snickers – Wrong World Finals (2) for Mars Wrigley Confectionary and Be Part of the Font (3) for Philippine Department of Tourism
- (4) Ace Saatchi & Saatchi Manila with Project Unfriend for Internet and Mobile Marketing Association of the Philippines (IMMAP)
- (4) Dentsu Jayme Syfu with Belo Shady Posters (3) for Intelligent Skincare Inc. (Belo) and NBS Illiterate (1) for National Book Store, Inc.
- (3) DDB Group Philippines with Macho Choir for Philippine Commission on Women
- (2) VMLY&R Philippines with (1) and Lending Voice to the Silenced (1) for Power Plant Cinema
- (2) Publicis JimenezBasic with Lazada Invisible Mall (1) and Lazada Gifted School of Acting (1) for Lazada
View and download the full list of Philippine finalists here.
Winners will be revealed during the festival in Busan on August 22-24, 2019 at BEXCO Convention Hall. Stay tuned as we reveal more news
