MUMBAI, INDIA – IGP.com, India’s largest online gifting store offering the best selection of curated gifts, flowers, cakes & personalized products for all personal occasions & festivals to Indians around the world and in India recently got The Womb on board as partners in their business and brand growth journey. The firm has a global footprint with almost half of its orders originating from outside of India and almost one-third of its orders getting delivered internationally to more than 100 countries across the globe.
The Womb partnered IGP.com to roll out its first multi-platform International campaign, for the upcoming festival of Rakshabandhan that celebrates the bond between a brother and a sister. The campaign was released across TV, digital as well as IGP.Com owned social media channels in India and international markets like USA, Canada, UK, Europe, Singapore.
Tarun Joshi, CEO & Founder, IGP.com, had this to say on the campaign, “Gifting is a huge thing in our country. People just love gifting for birthdays, festivals, anniversaries and just about any occasion. But when the near and dear ones are not in the same city, there is a certain inconvenience that comes in the way of gifting. This is where IGP comes in, as an enabler. To make the entire act of gifting easier by removing the inconvenience which distance brings in. Especially in today’s India, it is not uncommon for one to have their loved ones in faraway cities, be it any part of the world. And so, that’s IGP’s purpose, to simply make gifting to any part of the world easy and hassle-free.”
Commenting on the campaign, Kawal Shoor, Co-Founder, The Womb Communications said, “As the young migrate away from their homeland in search of prosperity and leave their dear ones behind, relationships feel the stress. Thankfully India has rituals like Raksha Bandhan in place that can keep the bonds strong. And now, modern, online brands like IGP are emerging to keep those rituals alive, and through that, reduce the emotional distances between people as they physically move apart.”
Navin Talreja, Co-Founder, The Womb Communications added, “India is a 30bn USD gifting market and yet despite the advent of various e-comm portals there isn’t one that specializes in gifting. IGP.com has this opportunity and we intend to leverage with various pieces of occasion-based marketing. Rakshabandhan is our first campaign in making IGP.com synonymous with gifting in India and across the world. This film with the cultural angle of mooh bola bhai we felt would break the wall paperness of Rakhi advertising that has been done for years in India.”
Suyash Khabya, Creative Partner, The Womb Communications stated, “There are visual clichés in Indian festive advertising specially Rakhi. So, the attempt was to have something that would visually break the clutter and give the viewer a sweet surprise. The film has a certain charm that makes you want to watch it over and over. And a big thanks to Bob (the director of Good Morning Films) for making sure that the film was emotionally touching and didn’t go ‘funny’.”
Credits:
Tarun Joshi – Co-Founder & CEO, IGP.Com
Navin Talreja – Co-Founder, The Womb
Kawal Shoor – Co-Founder, The Womb
Suyash Khabya – Creative Partner, The Womb
Vivek Unnikrishnan – Creative Partner, The Womb
Nakul Jayadevan – Planning Partner, The Womb
Rohit Sharma – Creative Strategist, The Womb
Shobhit Trivedi – Business Partner, The Womb
Production House – Good Morning Films
Director – Shashanka Chaturvedi
Executive Producer – Vikram Kalra
Producer – Robin D’Cruz
Cinematography – Tom Panya
Music – Shashanka Chaturvedi
About the Womb
The Womb is an Indian based award winning premium advertising and innovations agency, started by first time entrepreneurs; Navin Talreja and Kawal Shoor(both ex-Ogilvy &Mather and senior professionals. The agency works with clients like Diageo, Vini Cosmetics, Honeywell India, Saregama, Asus, Godrej Tyson, Puro Wellness, Axis Mutual Fund, Zeel Rainwear, and on projects with Star India, just to name a few. Notable work includes campaigns like “Kya chal raha hai? Fogg chal raha hai!”,(What is going on, Fogg is going on) and a partnership with Saregama which helped them create a product, and India’s newest rage – Carvaan, the digital audio player. It was one of the rare occasions when an ad-agency moved beyond advertising and actually shared their insights into creation of the product.
Some of the prestigious awards won by The Womb recently are: The most effective campaign in the world – WARC; Special Award, EFFECTIVE INNOVATION – WARC; Grand Prix in the 2018 WARC Prize for Asian Strategy; 1 PLATINUM, 3 GOLD – TANGRAMS EFFECTIVENESS; BRAND OF THE YEAR – CAMPAIGN AGENCY OF THE YEAR SOUTH ASIA; 4 Golds. 2 Silvers. 2 Bronze – EFFIE INDIA; 1 GOLD, 3 SILVERS – APAC EFFIES, among many others.
