PHILIPPINES, SEPTEMBER 27, 2010 – BBDO Guerrero | Proximity Philippines has announced the appointment of Joe Dy to the position of Head of Copy and Creative Director effective late November 2010.
Dy has over 13 years experience in the industry and has won various international creative awards for his work. Since 2005, he has been with JWT Manila where he worked on Clients including Ford, Kraft, Red Horse Beer, Nokia, Unilever, Shell and HSBC.
"I cannot overstate how grateful I am for all the opportunities that JWT and ECD Dave Ferrer accorded me these past five years," said Dy. "Dave, in particular, has been an excellent mentor who really works hard at drawing out the best from us. It has been quite a ride, during which I met quite a number of interesting people, most of whom I consider very good friends. The experience has been nothing short of amazing and I’ll definitely miss working with the JWT Family."
Prior to JWT, Dy was at Leo Burnett Manila where he gained valuable experience working on brands like P&G and McDonald’s.
Commenting on the hire, Tin Sanchez, Joint Executive Creative Director of BBDO Guerrero | Proximity Philippines said, “Joe is one of the most talented writers in the country, and his work has been consistently recognized at the world’s leading shows including Cannes, Clio, Spikes, AWARD and LIA.”
Sanchez, who worked with Dy at JWT prior to joining BBDO Guerrero | Proximity Philippines, added, “He’s a talented and tireless writer who is always pushing the boundaries to make the work better, I am really looking forward to working with him once again.”
Dy stated, “BBDO Guerrero | Proximity Philippines is a great agency that celebrates the power of creative work. Their people are known to be talented and passionate champions of creativity, and I’m really looking forward to learning from David Guerrero, and to working with some of my former JWT colleagues like Brandie Tan, Tin Sanchez, and Pia Roxas, as well as the rest of BBDO’s talented crew."
