GLOBAL, OCTOBER 4, 2010 – BBC Worldwide announced the relaunch of the website of the preschool channel CBeebies www.CBeebies.com, the first of its branded channel websites to be refreshed as part of a strategy to offer an enhanced user experience and provide more extensive information relating to the programming online.
The website will offer geo-targeted content in key CBeebies territories including South Africa, Asia, and Australia, as well as local language content for Latin America and Poland supporting BBC Worldwide Channels’ commitment to tailor its services to specific regional audiences.
The new-look site provides the CBeebies bugs with a brand new home – a specially created underwater world which is stimulating, playful and fun, reflecting the key values of the CBeebies brand. The focus of the home page is a submarine, which houses video content, including promos for highlighted shows, and allows the user to scroll through a carousel to the desired title and click through.
New features on the home page includes games and full length episodes of some programs. A Grown Ups section features articles from educational experts which explain to parents how CBeebies programmes and the online site can help their young ones in their development.
Commenting on the new site Becky Diver, VP Marketing, BBC Worldwide Channels said: “The new CBeebies site is jam-packed with interactive features, allowing kids to truly involve themselves with their favourite programmes. There is a huge selection of games featuring CBeebies much-loved characters including Humf, Penelope K and the Teletubbies.
She continued: “Catchy tunes are among the favourite elements of many CBeebies programmes and with the new Song Time feature on the website, children have their own jukebox of musical favourites to sing along with. For our budding artists, the Make and Colour section allows preschoolers to get colouring with online brushes, pencils or markers and then print-off their finished masterpieces.”
The refreshed pages for BBC Worldwide’s other channel brands – BBC HD, BBC Entertainment, BBC Lifestyle and BBC Knowledge – will follow in the coming months.
