BUSAN, SOUTH KOREA–It’s been a week since AD STARS 2019 concluded, but our team here at the adobo Creative Hub are still on a high with what occurred, and we’re sure it’s the case as well for those who won awards.
Claiming to be the “only international advertising festival which combines creativity with cutting-edge technology”, AD STARS has continuously made a significant impact to the advertising industry at large, with it being one of the most prestigious award-giving body in the world.
On top of this, the show invites some of the most respected and celebrated individuals in the creative community to assess countless agencies and campaigns for each award, as well as determine which agency would get the top merits such as Agency of the Year and Network of the Year.
On August 24, 2019, the advertising agency that received one of the most sought after honors in any awards show is Cheil Hong Kong, having won 23 metals at this year’s run alone, and ultimately being named AD STARS 2019 Agency of the Year.
Some of the agency’s most-awarded campaigns this year range from public service ads to designs that introduce viewers to an array of rich and vibrant worlds, and so much more. The list includes campaigns for Chupa Chups “Homework / Music / Tidy-up” (3 Gold, 3 Silver, 4 Bronze [10]), HK Stroke Association “Fatal Recognition” (1 Gold, 1 Silver, 2 Bronze [4]), * Penguin “Gatsby / Dracula / Monkey / Alice / Charlie” (2 Gold, 3 Silver [5]), and * Samsung “BACK2LIFE” (2 Silver, 2 Bronze [4]).
* Collaboration between Cheil HK and Cheil Beijing
Chupa Chups “Music / Homework / Tidy-up”
HK Stroke Association “Fatal Recognition”
Penguin “Gatsby / Dracula / Monkey / Alice / Charlie”
Samsung “BACK2LIFE”
Cheil Hong Kong Chief Creative Officer, Paul Chan, had this to say on their monumental win, “We’re incredibly humbled and proud to win ‘Agency of the Year’. This honour goes to everyone involved at Cheil Hong Kong and beyond, including our fantastic clients and talented friends/partners at Cheil Beijing. Congrats to Ad Stars too for putting on a fabulous show. Kudos to you all.”
You can check out the campaigns Paul has been a part of here.
Throughout the years, the Hong Kong agency has consistently released stunning and unique campaigns one after the other for its roster of clients. So much so that it has received similar accolades from the biggest award shows all over the world: ‘Agency Of The Year’ at Spikes Asia 2017, ‘Regional Agency Of The Year (Asia)’ at London International Awards 2017 and twice ‘Regional Agency Of The Year (APAC)’ at New York Festivals in 2018 & 2019.
FULL LIST OF CHEIL HONG KONG WINS:
- AGENCY OF THE YEAR AD STARS Cheil Hong Kong
- GOLD CAMPAIGN AD STARS Chupa Chups “Homework / Music / Tidy-up” – Print: Print Craft, Illustration (Campaign)
- GOLD AD STARS Chupa Chups “Homework” – Design: Communication Design, Posters
- GOLD AD STARS Chupa Chups “A sweet escape” – Design: Communication Design, Packaging Design
- GOLD AD STARS HK Stroke Association “Fatal Recognition” – PSA (Public Service Advertising): Healthcare
- GOLD CAMPAIGN AD STARS Penguin “Gatsby / Dracula / Monkey / Alice / Charlie” – Print: Print Craft, Illustration (Campaign)
- GOLD CAMPAIGN AD STARS Penguin “Gatsby / Dracula / Charlie” – Design: Communication Design, Posters (Campaign)
- SILVER CAMPAIGN AD STARS Chupa Chups “Homework / Music / Tidy-up” – Print: Print Craft, Art Direction (Campaign)
- SILVER CAMPAIGN AD STARS Chupa Chups “Homework / Music / Tidy-up” – Design: Product & Service, Food (Campaign)
- SILVER AD STARS Chupa Chups “Tidy-up” – Design: Communication Design, Posters
- SILVER CAMPAIGN AD STARS Penguin “Gatsby / Dracula / Monkey” – Print: Print Craft, Art Direction (Campaign)
- SILVER CAMPAIGN AD STARS Penguin “Dracula / Monkey / Alice” – Design: Product & Service, Distribution / Publication (Campaign)
- SILVER AD STARS Penguin “Lose Yourself in a Book” – Design: Communication Design, Stationery
- SILVER AD STARS HK Stroke Association “Fatal Recognition” – Interactive: Interactive Craft, User Experience (UX)
- SILVER AD STARS Samsung “BACK2LIFE” – PSA (Public Service Advertising): Healthcare
- SILVER AD STARS Samsung “BACK2LIFE” – Interactive: Interactive Craft, User Experience (UX)
- BRONZE AD STARS Chupa Chups “Homework / Music / Tidy-up” – Print: Product & Service, Food (Campaign)
- BRONZE AD STARS Chupa Chups “Music” – Design: Communication Design, Posters
- BRONZE AD STARS Chupa Chups “A Sweet Escape” – Design: Communication Design, Promotional Items
- BRONZE AD STARS Chupa Chups “A Sweet Escape” – Design: Communication Design, Self-promotion
- BRONZE AD STARS HK Stroke Association “Fatal Recognition” – Mobile: Use of Mobile, Apps / Games
- BRONZE AD STARS HK Stroke Association “Fatal Recognition” – Data Insights: Use of Data, Innovative Use of Technology
- BRONZE AD STARS Samsung “BACK2LIFE” – Media: Use of Media, Use of Digital in a Media Campaign
- BRONZE AD STARS Samsung “BACK2LIFE” – Video Stars Award: Campaign Videos (Case Film)
