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ASIA-PACIFIC – SINGAPORE, OCTOBER 20, 2010 – Retail-focused design agency HardDrive has worked with The Patissier to provide high quality collaterals for the launch of Patite Patisserie.
Patite Patisserie introduces a range of good quality frozen mousse cakes to Singaporeans. These cakes are made from premium ingredients and contain no artificial preservatives or agents and are snap frozen to have maximum freshness imbued into the cakes. Consumers can also purchase decorative kits and create their own personalized cakes.
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The concept of having fun was communicated through the colorful visuals and manga-inspired motifs produced for the brochure, leaflets and stickers.
HardDrive, a BBDO/Proximity Singapore company, was launched in 2009 and currently works with SingTel, SCA Drypers, NETS and Aviva. It specializes in below-the-line marketing materials, retail and promotional advertising and static digital communications.
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