Jakarta, Indonesia – Amnesty International Indonesia and Grey Indonesia have partnered together to create an awareness campaign that sheds light on the societal impact of a single signature.
Utilizing the simplicity of single line illustrations, the poster campaign visually communicates the strength of signature campaigns – one of Amnesty International’s long-running programs – when it comes to potentially ending human rights violations.
The first series of posters highlight three human rights issues that really matter to Indonesia’s millennial segment – child marriage, gender-related persecution, and the suppression of freedom of expression.
The posters are situated in the Amnesty International office and its immediate vicinity (Menteng, a popular hangout spot amongst the youth). Gradually, in the next few weeks, they will be placed near other familiar touchpoints and often visited locales of Indonesian millennials – trains stations, art galleries, and coffee shops.
“We at Amnesty International have witnessed how signatures can change people’s lives all over the world. With this campaign, we are hoping that Indonesian youth will recognize its power and start to take action for human rights.” – Sadika Hamid, Amnesty International Indonesia Communications Manager
“Grey Indonesia believes in what Amnesty International stands for. It is a humbling experience to be able to collaborate with one the world’s biggest defenders of human rights.” – Patrick Miciano, Grey Indonesia Executive Creative Director
Credits: GREY Indonesia
Executive Creative Director: Patrick Miciano
Art Director: Pandu Prabowo
Final Artist: Amanda Putri
Strategic Planning Director: Bayu Edmiralda
Account Director: Ayuningtyas Baskoro
Account Executive: Dinda Amelia
