PHILIPPINES, NOVEMBER 17, 2010 – The Philippines’ premier advertising and brand communications publication, adobo magazine, was presented with the Award of the Year at the Philippine Quill Awards held on November 15 at the Grand Ballroom of the Crowne Plaza Galleria Manila, Ortigas Center.
The award show honors sustainability, leading ideas and community service, with specific business goals and objectives measured against outcomes and results. Less than 30 percent of entries were awarded Merit and Excellence awards by the country’s most prestigious award for business communications, which is now on its 10th year. The awards are divided into three divisions—Communication Management, Communication Skills and Communications Creatives—each with several subcategories.
< height="281" width="400" src="/global//UserFiles/ _0348(1). " alt="" />
Associate editor Abby Yao, editor-in-chief Angel Guerrero and art director Lech Velasco
adobo magazine received two trophies in Communication Skills: a Merit citation in Publication and an Award of Excellence for Adobo Digital, composed of adobo‘s online platforms, including SMS and email newsblasts, websites and microsites, and presence in social networking sites.
For garnering the highest score in the Communication Skills division, Adobo Digital won over fellow Excellence awardees Smart Communications, Pilipinas Shell, Energy Development Corporation, First Gen Corporation and Globe Telecom. The elite group of Excellence awardees also includes Ayala Land, Ayala Malls, Ayala Foundation, Cebuana Lhuillier, Stratworks, and Team Asia.
< height="295" width="400" src="../../../../global//UserFiles/ _0345. " alt="" />
ABS-CBN receives the Award of the Year in Communication Management
The top award in the Communication Management division went to ABS-CBN Corporation’s "DZMM Kapamilya, Shower Na!" project. No top award was given in Communications Creatives, as there were no Excellence winners in this division.
< height="269" width="500" alt="" src="/global//UserFiles/Globe. " />
The Globe Telecom team
The night’s biggest winners were telcos Globe Telecom with 16 awards, including three Excellence awards, and Smart Communications with nine awards, including two Excellence awards. Another notable winner was GeiserMaclang Marketing Communications, which picked up a total of 10 Merits.
Hosted by young media personalities Atom Araullo and Andi Manzano, the ceremonies were attended by 500 guests, with musical numbers by Maricris Garcia of La Diva and crooner Richard Poon, and an impressive glow-in-the-dark performance by Showtime grand finalist Enlighten Black Theatre.
The Philippine Quill Awards is held annually by IABC (International Association of Business Communicators) Philippines, the first chapter of IABC outside the United States. It is the local equivalent of the Gold Quill Awards which recognizes excellence in communication.
To subscribe to adobo’s SMS and email newsblasts, send your name, company, designation and contact details to info@adobomagazine.com.
