A category that celebrates creativity that turns content into culture, the finalists for the Entertainment Spikes have all demonstrated works that have captivated audiences and consumers. These campaigns are considered unskippable as the ideas that make them have connected with consumers in a brand new way.
Among those in the Entertainment Spikes shortlist comes from the following countries: Japan, Australia, China, India, Singapore, New Zealand, Pakistan, and South Korea.
The most shortlisted campaign in the list is Uber Eats Australian Open Ambush by Special Group Sydney. Created for Uber, the ad makes it seem like Uber Eats is hijacking the Australian Open. Made to blend seamlessly into the real matches, the players are seen speaking their orders and then getting it right in the middle of the court.
DDB New Zealand Auckland‘s L05T, on the other hand, got two spots in the Entertainment Spikes shortlist. Not only is this a regular commercial because the ad is also a game where you need to find all the numbers in the video. In doing so, the viewer is also looking for the missing lotto ticket.
While back2life by Cheil PengTai Beijing was also shortlisted twice in the Entertainment Spikes category. To get more people to learn CPR, Cheil PengTai created a way for gamers to learn the skill whenever their character dies in the game.
https://www.youtube.com/watch?v=nqrGqwuTIS4
The agency Dentsu Webchutney from India also deserves a special mention at they got in the shortlist with 3 entry spots.
See the complete list of Entertainment Spikes category here.
Spikes Asia 2019: Entertain… by adobo magazine on Scribd
adobo magazine, the Word on Creativity, is an official media partner of Spikes Asia 2019 Festival of Creativity.
