ASIA-PACIFIC – BANGKOK, THAILAND, DECEMBER 2010 – In the Bangkok Art Directors (BAD) Awards 2010 held at EAC Warehouse by the Chao Phraya River earlier this month, JEH United, Monday and Creative Juice Bangkok brought home the Best of Show awards, marking the high points of an unforgettable year in the history of Thailand’s foremost creative show’s history, as well as that of the country.
This year’s BAD Awards, with the theme "BAD Positive", focused on optimism and openness by recognizing the success of advertising work and creative designs in Thailand from creatives, designers and production houses. The special awards Positive Change (Titanium & Integrated) Best Award was given to McCann Worldgroup’s "One Email One Tree" for LG Corporate; Positive Commercial went to Leo Burnett & Arc Worldwide’s Tourism Authority of Thailand spot "Hug".
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The Best of the Show award was twice obtained by JEH United for their works "Fizzy Billboard" for Chang Soda, Best of Outdoor, and "Sorry Thailand" for The Positive Network, Best of Interactive & Digital. Creative Juice Bangkok’s "Tamiya Business Card" for Tamiya Models Kit Shop was named Best of Graphic Design, while Monday’s "Duck"/"Man"/"Dog" for Mini Hearing Aid picked up Best of Press.
The Creative Juice Bangkok came home with 13 Best awards and 12 Certificates including their "Ceramic", "Crystal" and "Marble" print ads for 3M Cushion Wrap; "Milk Drop" for S-26; and "Tamiya Business Card" for Tamiya Model Kits Shop. Ogilvy & Mather was next in the tally with 10 Bests and 17 Certificates for their "Rolled up bed: Steel bed/Wooden bed/Luxury bed" for Karana Travelgear; Apple for Lock & Lock; Ghost for K Bank Assurance; "Surprise" and "Model" for Nature t.
Other big winners were Monday with 9 Bests and 12 Certificates for the agency’s work for Mini Hearing Aid and Stop-child begging; McCann Worldgroup Thailand with 7 Bests and 2 Certificates for Nikon, Amazing Thailand and LG Corporate; Illusion studio with 6 Best awards and 6 Certificates including its work for 3M Cushion Wrap, Karana Travelgear and Ivory for WWF. Leo Burnett and Arc Worldwide won 4 Best awards and 17; Spa-Hakuhodo, 3 Best awards and 13 Certificates for their works such as Red/Yellow for Gambol; Adapter with 2 best awards and 2 certificates. Othere awardees were JWT, The Film Factory, Lowe Bangkok, and Y&R Thailand.
For the full list of winners, visit www.badawards.com/#bad_awards_competition.
