ASIA-PACIFIC – SINGAPORE – Starcom Singapore has been appointed the media agency-of-record for leading fashion retailer, Uniqlo.
Uniqlo, which made its entry into the Singapore market in early-2009, had previously worked with PHD as its media agency partner. Since its launch, the Japanese casual wear brand has become the second-largest fashion advertiser in the city-state.
On partnering with Uniqlo, Arthur Sung, General Manager of Starcom Singapore, said: “Uniqlo is an established brand that is synonymous with great quality and innovation in its products and marketing. As an organization that shares Uniqlo’s ideals, we are deeply honoured to be a part of the brand’s future to boost its leading status in the local fashion industry.”
