Agence Marianne and Publicis Conseil are pleased to announce the launch of a new campaign for “Ni Putes Ni Soumises”, a movement aimed at raising awareness and combatting violence against women, and promoting social responsibility, respect and gender equality.
This movement’s prime objective is to combat any form of violence directed at women, whether physical, moral or physiological, committed within a relationship, by a family member or an unknown person.
The campaign entitled #ÀNotrePlace offers a simple insight: it puts a man into the shoes of a woman in order to expose the vulnerability and intimidation all too often experienced by women these days.
In a 70 second short film, we showcase the experience of 23 year old Antoine, disguised as a woman for an entire day. The abundant sexist remarks directed at him as well as Antoine’s clear vulnerability illustrates the difficulties Women face in everyday life, a phenomenon that has sadly been growing in France in recent years.
Released both on television and digital media platforms, this real and unaltered video, has already generated lots of buzz across Europe reaching over 10 millions organic views in 6 days.
CREDITS:
Client : Ni Putes Ni Soumises
Advertising agencies : Agence Marianne x Publicis Conseil
Creative Director : Guillaume Gasquet
Copywriter : Antoine Colin, Marie Dardaine
Art Director : Jordan Lemarchand, Marie Dardaine
Film Director : Guillaume Gasquet
Client President : Stéphanie Rameau
Agence Marianne President : Guillaume Gasquet
Publicis Conseil managers : Valérie Albou, Alice Pégorier
Production : Agence Marianne
Publicis Conseil producers : Emmanuelle Monset, Sophie Bouquet
Image : Erwan Geri, Maxime Chastres, Victor Andrieux
Editing : Julien Schickel
Sound : Dadson
Hair & make up : Sonia Allal, Thomas Robert
Translation : Paul Fieldman
Media : Télévision & Internet
Support : Film
