According to the World Economic Forum: Ten skills that you need to thrive in the Fourth Industrial Revolution, creativity is the most essential skill. Creativity was ranked as the top ten skills in 2015, and is expected to jump to the top three in 2020. In short, creativity is the fastest-growing skill in demand.
“To educate and inspire the next generation of clients, marketers, agencies, and students, we decided to launch NxtBig – a Creative Circle Conference that focuses on how creativity can play a big part in developing our future in shaping the next big idea, the next opinion, the next design, or the next purpose,” said Tay Guan Hin, Chairman of Creative Circle Conference, also Founder of TGH Collective.
The Conference, organised by The 4As Limited, will feature speakers like Crystal and Greg-Lim-Lange, CEO & Co-founder of Forest Wolf; VJ Anand, Senior VP of Creative at Go-Jek and Steve Lawler and Tanya Wilson, Co-founders of EYEYAH! and Joe Pullos, Festival Director at Spikes Asia. There is also a four-person panel discussion that touches on the topic “Does Creativity Have An Age Limit?” Panelists include a teenage student to a social media personality to one of Singapore’s longest-serving executive creative director.
For tickets and details on the program, speakers and their topics, please click here.
The Conference is part of a full-day Creative Circle featuring Crowbar Awards in the morning, the Conference in the afternoon and the Creative Circle Awards aka GONG Show in the evening on November 8, 2019.
ABOUT 4As
The Association of Accredited Advertising Agents Singapore, better known as the 4As, was founded in 1948 during the days of largely black and white media ads. The 4As is a non-profit association and is the voice for advertising, media and marketing communications (Admarcom) practitioners, agencies and related businesses in Singapore.
With advertising evolving dramatically and multi-dimensionally through advanced technology, 4As remains steadfast in its purpose to nurture growth, creative dynamism and fresh perspectives of the industry. In so doing, we strive to elevate its stature by providing a collective voice for the industry even as we nurture talent and creativity. The association works closely with key industry stakeholders, such as trade associations, educational institutions and government bodies to fulfil these goals.
Over the years, 4As has introduced industry awards and annual programs and events to recognise outstanding talents in advertising, media and related fields, motivating those in the industry to achieve greater heights. Awards include the Singapore Creative Circle Awards (GONG Show), The Crowbar (student creative awards) and the Singapore Media Awards (SMA).
