BANGKOK – Adman Awards & Symposium 2019, Thailand’s biggest advertising award festival, has wrapped up for another year and BBDO Bangkok has walked away with two of the top titles – Advertising Agency of The Year and Digital Agency of The Year.
This year, BBDO saw 56 entries shortlisted, work for brands including Homepro, Vitamilk, Netflix, Prudential, Air Asia, JD Central, and Bakamol etc.
Homepro’s 7:1 Furniture Collection won Gold Awards, while JD Central’s Targeted Gift campaign received top accolades in digital including 5 Golds, 7 Silvers, and 22 Bronze awards.
Additionally, BBDO Bangkok won Advertising Agency of The Year and Digital Agency of The Year. These wins reaffirm BBDO’s position as Thai’s leading agency across both traditional and digital platforms. The winning campaigns in the digital category showcased BBDO’s ability to go beyond the implementation of digital technology, and create an engaging experience through ‘Native Digital Communication’.
The Targeted Gift campaign involved the implementation of various tools, such as AI Chatbot, Data-enhanced Creativity, to communicate directly to the target audience based on their behavior and insights. While innovation in design has led to new solutions that contribute to society like never before, such as the 7:1 Furniture Collection.
