Christmas is just around the corner and for many coffee-loving millennials, ’tis the season of holiday specialty drinks and the start of the sticker-collecting–race for limited edition coffeeshop planners.
To launch their latest line of planners and organizers, Rustan Coffee Corporation (Starbucks Coffee Philippines) partners again with independent creative digital house, Propel Manila, to create a launch campaign that undeniably gets people pumped for the 2020 Starbucks Philippines Planner and Travel Organizer.
First, a 6-second teaser video was released online, giving people a peek at the new Starbucks planners and organizers. It had viewers at the edge of their seats with a single question, “ARE YOU READY FOR THIS?”
https://www.youtube.com/watch?v=bqjtpllhaYQ
Then a loud and colorful explosion blew up online with the release of the full, 45-second product launch video. A stunning montage of ultra-vibrant footage and striking one-liners, the video unveils the 2020 Starbucks Philippines Planner and Travel Organizer in all its glory. Synched to catchy and upbeat music, each cleverly crafted line introduced a unique feature of the product — “Are you ready for 4 gram-worthy colors to choose from? No filters needed”, “High-grade eco leather covers made in Valencia, Spain”, “Paper that supports your wildest ideas and the world’s forests”, “Super smooth-to-the-touch suede pouches” and “Meticulously embossed designs of the iconic siren”, all these “Yours for only 18 handcrafted beverages.” The entire campaign showing the hype around the 2020 Starbucks Philippines Planner and Travel Organizer is justified and indeed, very real.
“Our task is to bring the holidays to life with every point of interaction. From igniting the excitement of our customers, to stirring feelings of joy as they walk through our doors into a festive world of red and green, feeling the warmth of the welcoming smiles of our baristas. Starbucks has always been there, giving customers a mix of familiar favorites and new flavors, that truly ignites the season,” says Jo-Ann Ramos, Marketing Manager of Starbucks Coffee Philippines. “In the spirit of elevating traditions, Propel Manila created videos that brought to life our vision of integrating youth and vibrance into what is typically expected out of Starbucks’ communication of the Planners and Travel Organizers. This new take, we expect will deliver much excitement and renew interest to collect the 2020 Starbucks Planners and Travel Organizers by our patrons and new customers alike.”
“For many years now, Starbucks has owned Christmas in the Philippines and we’re amazed by the brand’s pulse for the everyday Filipino. This latest campaign is yet another bold way for Starbucks Philippines to capture their loyal customers as they come together with every cup of coffee this Christmas,” says Propel Manila’s Chief Executive, JC Valenzuela.
CREDITS:
Creative Agency: Propel Manila
Director: Dary Ordoña
Production House: Wonderlast Films
