Manor and its agency BETC release another touching Christmas ad, “The Guardians”. This year’s film captures the festive spirit as Elfred and his team are faced with new challenges. We are once again allowed a glimpse behind the scenes as the elves prepare for Christmas. To their surprise, one house is not ready.
Something has clearly kept the family from preparing everything, but what? It’s up to the elves, curious and quirky as ever—and with a little help from Manor, of course—to try and save Christmas, giving this new family a celebration they will never forget. After the success of previous films “The Drawing” and “The Gift”, Manor does not disappoint, creating a film fused with excitement and tenderness.
The elves are once again brought to life by Kevin Grady, director at AgainstAllOdds, a now multi award-winning production company after the success of their film “Justino” in 2016. BETC Digital developed a completely integrated 360° campaign for this film, accessible from 14 November onwards on TV, cinema, print products, SoMe, CRM and holiday merchandising.
Credits:
Brand Management:
Manor General Director – Jerôme Gilg
Manor Brand Director – Sandra Kottenauer
Manor Head of non-food communication – Jennifer Frame
Agency Management:
General Director – Christelle Fagot
Clientele Director – Vittorio LucchiniGilera
Head of Group – Elodie Monsallier
Executive creative director – Rémi Babinet
Creative directors – David Soussan & Marie-Eve Schoettl
Traffic – Alexandra Chini
TV Producer – David Brakha
Production house – Passion Paris
Director – AgainstAllOdds
Sound production – Schmooze
Composer – Sanjiv Sen
